Everyone has their own incentives and motivations when it comes to shedding those extra pounds, but the Dubai weight loss program monetizes them in order to really light a fire under the arses of its local population. If the reward of being thinner and healthier never truly resonated with these particular Arabs, then perhaps a few grams of gold will.
Essentially, the Dubai weight loss program involves paying residents who participate a gram of gold for every kilogram of weight loss accumulated during a specific month. The exciting event began on July 19, 2013, with the weighing in of participants.
Since the city as a whole has skyrocketed when it comes to unhealthy weight gain, it is only natural that something like this Dubai weight loss program has come about to combat it.
What's Driving This Trend
- Monetized Incentive Programs
- Creating weight loss and other incentive programs that utilize monetary rewards to motivate participants.
- Gold-incentive Programs
- Developing incentive programs that offer gold rewards for achieving specific goals, such as weight loss.
- Gamification of Health Goals
- Incorporating gamification elements into health goals to motivate and engage participants.
Who This Affects Most
- Health & Wellness
- Developing innovative programs, technologies, and services to improve people's health and well-being.
- Fitness & Weight Loss
- Creating disruptive technologies and programs that promote healthy weight loss and lifestyle changes.
- Consumer Rewards & Loyalty
- Developing new loyalty and reward programs that incentivize consumer behavior with innovative rewards and incentives.
