Category
Tech
Automated Upkeep
Trend cluster
Category
Sustainable
Grocery
Food retailers adopt sustainable practices to showcase eco awareness.
4.7
Trend score
Trend
What is the Sustainable Grocery trend?
Sustainable Grocery: Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using recyclable packaging and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in green issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Trend themes
Themes within the Sustainable Grocery trend
Three behaviours holding the trend together01
Sustainable Packaging
Food retailers and supermarkets are turning to recyclable packaging to showcase eco awareness, offering disruptive innovation opportunities for companies that specialize in eco-friendly packaging solutions.
02
Anti-Food Waste
Eliminating food waste has become a growing concern for many grocery stores and companies, leading to disruptive innovation opportunities for anti-food waste apps to help reduce surplus food from being wasted.
03
Discount Programs for Imperfect Products
As consumers demand more natural, preservative-free products, grocery stores are offering discounted pricing for misshapen or almost expired products, leading to disruptive innovation opportunities for companies that specialize in packaging, branding, and selling discounted products.
Industry implications
What the Sustainable Grocery trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The trend towards using sustainable packaging practices creates opportunities for this industry to market eco-friendly and recyclable packaging solutions.
For
Food Waste Management Industry
Reducing food waste is a growing concern, and thus industries specializing in food surplus management, and anti-food waste apps have a chance to capitalize on this trend.
For
Discounted Grocer Industry
Several discount grocers are making their mark, and this industry is gaining traction as grocery stores find ways to sell their imperfect inventory, along with additional hidden savings provided by the close ties with farmers and local markets.
Trend signals
Trend signals for Sustainable Grocery
Trend score 4.7 out of 10, from popularity 80%, activity 54%, freshness 8%.
Popularity80%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Grocery trend
4 featured examples from May 8, 2014 to Dec 17, 2015CategorySocial Good
Low-Cost Boutique Grocers
Daily Table Offers Healthy and Premium Food Items at Low Prices
Existing grocery retailers can explore cost-effective ways to offer premium products, create socially responsible business practices and repurpose excess goods.
CategoryEco
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
The PareUp App's approach to reducing food wastage through partnerships with supermarkets and restaurants presents disruptive innovation opportunities in the food distribution ind…
CategoryEco
Waste-Reducing Mobile Discounts
EcoBasket Hopes to Offer Perishable Food Coupons via Smartphones
The trend of mobile perishable coupons is particularly suited for supermarkets, providing an innovative way to reduce waste while offering cost savings to consumers.
CategoryEco
Misshapen Produce Discounts
Imperfect is a Startup That Aims to Cut Down on Produce Waste
Opportunity for disruptive innovation in farming practices, such as selective harvesting and packaging, to reduce produce waste and increase profitability.
