This highly intuitive elevator from Hitachi and Japanese industrial designer Naoto Fukasawa is a modern twist on the traditional lift. Aesthetically, the elevator is stripped back with decorative pieces like mirrors and posters eliminated. Instead, a single handrail along its perimeter is the only accessory.
The elevator was designed to eliminate most people's tendency to stand off in the corner of the space. Instead, a more rounded design helps riders not isolate themselves too much. The modern concept also allows for a smoother delivery and escorts a person to their floor, instead of just providing a quick lift. The intuitive elevator will also replace traditional buttons with an LCD touch screen panel that will also display pictures of the building and floors to avoid confusion for new riders.