Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Tech-Assisted Advertising

Campaigns that blend the offline with the online increase user appeal

Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
313,985 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Multi-Screen Milk Ads
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
This interactive milk ad from Premialle is set up as a multi-device experience that requires the use of both a phone and a computer. After visiting the Premialle site, users are prompted to... MORE
play_circle_filled Virtual Seashell Ads
Virtual Seashell Ads
TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
Using a sea salt hair spray is a fantastic way to get sultry, beachy hair in the summer and even if you’re not headed to the beach, the texturizing spray at least makes it feel like you’... MORE
play_circle_filled Gamified Test Drives
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
Getting to drive around a new car always makes for a fun test drive, but #PoloTag from Volkswagen makes the activity even more interactive and fun. In order to promote the new Volkswagen Polo, the... MORE
Sun-Activated Coupons
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
It’s always cool to save some money, but coupons themselves typically aren’t things that have a coolness factor, unless you’ve got one of the unique coupons from Zealios Skin Care... MORE
play_circle_filled App-Connected Commercials
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
McDonald’s Fruit Match commercial gave people the chance to win one of its new iced smoothies through the use of an interactive game. The ad warned people to get their phones ready, open up... MORE

Related Trend Reports & Custom Market Research

Related Examples

Suggestive Cabana Editorials
Suggestive Cabana Editorials
Julia Suszfalak Stars in This Summer Fashion Story by Bruno Barbazan
Drunk Driving Superhero Ads
Drunk Driving Superhero Ads
Fabio Obando's Ads Feature Intoxicated Superheroes Behind the Wheel
play_circle_filled Intentionally Broken Billboards
Intentionally Broken Billboards
Volkswagen's Broken Billboard Design Shows the Need for Real Parts
play_circle_filled Phone-Charging Car Ads
Phone-Charging Car Ads
VW's Mobile Car Ad Cleverly Promotes the Electric e-Golf with an App
Shark-Inspired Automotive Games
Shark-Inspired Automotive Games
Volkswagen Shark Week Campaign Features Shark-Centric Car Games
Classy German Pickups
Classy German Pickups
The Volkswagen Jetta Truck Kit Turns a Sensible Sedan into an El Camino
Puzzling Car Campaigns
Puzzling Car Campaigns
This Volkswagen Print Ad Puzzle Encourages Using Genuine Car Parts
play_circle_filled Generous Foodsharing Campaigns
Generous Foodsharing Campaigns
Ben & Jerry's Food Waste Campaign Shares What You Don't Eat
Tedious Lineup Games
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
Cab Credit Beacon Beams
Cab Credit Beacon Beams
This Taxi App Lets You Broadcast Your Referral Code to Those Around You
Nostalgic Rebel Photography
Nostalgic Rebel Photography
The Michelle Ma Belle Exclusive for The Ones 2 Watch is Retro-Infused
Spiked Facial Piercing Editorials
Spiked Facial Piercing Editorials
The W Korea June 2014 Photoshoot Stars a Tribal Codie Young
Lush Wilderness Editorials
Lush Wilderness Editorials
Faith Picozzi Stars in the 'Faith on Sunday' Editorial for C-Heads
Tousled Bikini Editorials
Tousled Bikini Editorials
Model Flavia De Oliveira Poses for Elle Spain
Ambitious Fashionista Editorials
Ambitious Fashionista Editorials
Nikko Lamere Photographed Minji Money for C-Heads
Free-Spirited Retro Editorials
Free-Spirited Retro Editorials
Damien Fry Photographs Lydia for an Exclusive Editorial
Edgy Sporty Editorials
Edgy Sporty Editorials
The ELLE US 'Screen Stars' Photoshoot Stars Model Karlie Kloss
Feminine Rainbow Fashion
Feminine Rainbow Fashion
The Wildfox Couture Pre-Fall 2014 Collection Channels 'Rainbow Brite'
Multi-Device Soccer Games
Multi-Device Soccer Games
Google's Kick with Chrome Virtual Soccer Games Celebrate the World Cup
Fast Food Reality Experiments
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
Globally Crowdsourced Fonts
Globally Crowdsourced Fonts
Bic's Universal Font Was Created by Thousands of User-Written Letters
Buying Assistant Apps
Buying Assistant Apps
The Fetch E-Commerce Platform Makes Online Shopping a Simpler Process
Soundblasting Pickup Trucks
Soundblasting Pickup Trucks
The Volkswagen Amarok Power is a Loud DJ Booth on Wheels
Real-World Gaming Cars
Real-World Gaming Cars
The Volkswagen Vision Gran Turismo Was Developed for a Video Game
Comprehensive Shopping Apps
Comprehensive Shopping Apps
The Duane Reade App Makes Shopping Easier Than Ever
Iconic Building Block Cars
Iconic Building Block Cars
The LEGO Mini Cooper is a Cute Replica of the Classic Car
Meaty Floral Corsages
Meaty Floral Corsages
The Kfc Chicken Corsage is Perfect for Prom-Going Chicken Lovers
Interactive Avatar-Making Billboards
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
Fast Food Tattoos
Fast Food Tattoos
This Norwegian Teen Gets His McDonalds Receipt Tattooed on His Arm
Business Location Service Apps
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Illuminated Retail Apps
Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
Distracted Driver Simulation Games
Distracted Driver Simulation Games
'Tweet Chat Like & Drive' Shows Distracted Driving on the Road
Marketing Forecast Graphics
Marketing Forecast Graphics
This Offerpop Graphic Makes Some 2014 Marketing Predictions
LGBT Parody Olympic Sites
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
Football Ad-Previewing Channels
Football Ad-Previewing Channels
YouTube Ad Blitz Gives Super Bowl Ads Their Own Pre-Game Show
Screen-Capturing Miniature Printers
Screen-Capturing Miniature Printers
The Cocodori Printer Can Produce Your Screen Image
Multi-Device Interactive Experiences
Multi-Device Interactive Experiences
Orange's Hello 2014 Uses a Computer and a Phone to Be Seen
play_circle_filled Customer-Attracting WiFi Campaigns
Customer-Attracting WiFi Campaigns
Mcdonalds Uses Funny WiFi Network Names to Attract Customers
play_circle_filled Mobile Phone-Snooping Games
Mobile Phone-Snooping Games
Norton's 'Enjoy Your Privacy' Game Shows Mobile Security Breaches
Brand Identity Infographics
Brand Identity Infographics
Discover How Corporate Branding is Essential to New Businesses
Upscale Fast Food Cafes
Upscale Fast Food Cafes
This Fast Food Restaurant Design Encourages Lounging
Java Consumption Infographics
Java Consumption Infographics
This ‘Sustainable Coffee’ Infographic Examines Coffee
Cartoon Character Logo Mashups
Cartoon Character Logo Mashups
These Cartoon Logos by Stefan Asafti Turns Characters into Brands
play_circle_filled Multi-Screen Tablets
Multi-Screen Tablets
The Claudia Copersito Wallet is an All-in-One Device
play_circle_filled Multi-Screen Movie Players
Multi-Screen Movie Players
The Mongoose Studio iPod Touch Cluster Transforms Viewing