Category
Tech
Automated Upkeep
Trend cluster
Category
Tech-Assisted
Advertising
Campaigns that blend the offline with the online increase user appeal.
4.7
Trend score
Trend
What is the Tech-Assisted Advertising trend?
Tech-Assisted Advertising: As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Trend themes
Themes within the Tech-Assisted Advertising trend
Three behaviours holding the trend together01
Blended Online and Offline Advertising
As more consumers experience their surroundings with a smartphone in hand, brands are engaging with them by blending online and offline advertising.
02
Interactive Ads Using Device Features
Brands are using device features to create interactive ads that blend seamlessly with user behavior, such as sun-activated coupons and app-connected commercials.
03
Gamified Promotions
Companies are creating fun and interactive campaigns that challenge users, such as Volkswagen's PoloTag game and McDonald's Fruit Match commercial.
Industry implications
What the Tech-Assisted Advertising trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
Blended online and offline advertising and interactive ads using device features require a strategic approach to advertising and marketing.
For
Mobile Technology
Interactive ads and promotions often require a mobile device, making mobile technology an essential industry for these trends.
For
Entertainment
Gamified promotions and interactive ads provide entertainment value to the user, making entertainment a related industry for these trends.
Trend signals
Trend signals for Tech-Assisted Advertising
Trend score 4.7 out of 10, from popularity 82%, activity 52%, freshness 8%.
Popularity82%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech-Assisted Advertising trend
5 featured examples from Jun 25 to Oct 22, 2014CategoryTech
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
The interactive milk ad presents opportunities for advertisers to create engaging and immersive campaigns that utilize multi-device interactions.
CategoryTech
Virtual Seashell Ads
TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
Brands can use innovative techniques to create mobile ads that highlight their products and provide an enhanced user experience, leading to increased sales.
CategoryAutos
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
Automakers can explore gamified test drives as a creative way to promote new car models and engage potential customers.
CategoryTech
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
The skin care industry can leverage sun-activated coupons to educate consumers about sun protection while enticing them to try new products.
CategoryMarketing
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
Using technology such as interactive commercials to engage with customers and provide promotions.
