Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Trend Themes
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Blended Online and Offline Advertising — As more consumers experience their surroundings with a smartphone in hand, brands are engaging with them by blending online and offline advertising.
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Interactive Ads Using Device Features — Brands are using device features to create interactive ads that blend seamlessly with user behavior, such as sun-activated coupons and app-connected commercials.
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Gamified Promotions — Companies are creating fun and interactive campaigns that challenge users, such as Volkswagen's PoloTag game and McDonald's Fruit Match commercial.
Industry Implications
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Advertising and Marketing — Blended online and offline advertising and interactive ads using device features require a strategic approach to advertising and marketing.
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Mobile Technology — Interactive ads and promotions often require a mobile device, making mobile technology an essential industry for these trends.
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Entertainment — Gamified promotions and interactive ads provide entertainment value to the user, making entertainment a related industry for these trends.
5 Featured, 45 Examples:
370,198 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Warm
Consumer Insight Topics:
