Category
Art & Design
Sensory Packaging
Trend cluster
Category
Virtual
Decorating
The design world is upgraded with tech-focused simulations.
3.8
Trend score
Trend
What is the Virtual Decorating trend?
Virtual Decorating: The incorporation of virtual and augmented reality technology into the design world is supporting consumer preference to try before they buy, which is particularly important when it comes to high-priced goods like furniture. The shift towards virtual decorating is a further extension of the retail tech boom that pushes convenience and time effectiveness for both brand and consumer
Trend themes
Themes within the Virtual Decorating trend
Three behaviours holding the trend together01
Virtual Reality
The incorporation of virtual and augmented reality technology into the design world is supporting consumer preference to try before they buy, which is particularly important when it comes to high-priced goods like furniture.
02
Augmented Reality
The use of augmented reality technology in furniture and interior design apps allows for consumers to visualize how a piece of home decor will fit in with the rest of their existing furnishings, making shopping easier and less time-consuming.
03
Smart Projector Technology
Smart projector technology from companies such as Vizera Labs allows for real-time upholstery projections on actual furniture to help consumers test different shades in store and pick the right fabric for their home, making the shopping experience more personalized and efficient.
Industry implications
What the Virtual Decorating trend means for industry
Where the trend changes the playbookFor
Furniture Retail
Companies in the furniture retail industry can benefit from incorporating virtual or augmented reality technology, allowing consumers to try out products before they purchase, ultimately reducing returns and increasing customer satisfaction.
For
Interior Design
Interior design professionals can benefit from technologies such as augmented and virtual reality, allowing them to showcase designs to clients more effectively and efficiently.
For
Fashion Design
Fashion design students and professionals can take inspiration from Vizara Labs' use of augmented reality technology for furniture retail and adapt it to enhance virtual presentations and seminars of their creative concepts.
Trend signals
Trend signals for Virtual Decorating
Trend score 3.8 out of 10, from popularity 64%, activity 44%, freshness 8%.
Popularity64%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Virtual Decorating trend
4 featured examples from Jan 12 to Sep 26, 2014CategoryBusiness
Projected Design Previews
The Smart Projection Device Helps With Upholstery and Furniture Shopping
The use of augmented reality and real-time upholstery projections can revolutionize online furniture shopping and enhance the customer's online shopping experience.
CategoryTech
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Disruptive innovation opportunity: Adopt augmented reality tools and virtual decorating apps to revolutionize the way interior designers collaborate with clients and visualize des…
CategoryBusiness
Virtual Furniture Retail
Vizera Labs Uses Augmented Reality to Sell Furniture to Consumers
Virtual and augmented reality technology can revolutionize the furniture industry by allowing customers to try out furniture in their homes before purchasing, saving time and hass…
CategoryTech
Virtual Furniture Shopping Apps
The Augmented Pixels ShowInRoom 3D Tablet Tool Debuted at CES 2014
Furniture retailers who adopt augmented reality technology and virtual interior design experiences like ShowInRoom can differentiate themselves and attract customers looking for i…
