Vizera Labs uses augmented reality to sell furniture and is gaining attention and praise from other industries. When planning to upholster furnishings or paint one's home, consumers are often left to imagine what their space will look like with little or no guarantee of a direct outcome.
While photo customization apps have allowed one to imagine what their space would look like with a fresh coat of paint, the real life result is often not 100% true to what one sees on a screen.
With Vizara Labs, one can transform a boring grey couch into a patterned or colorful furniture piece that they can touch, feel and experience. While this platform is set to change furniture retail, it is also a concept that can be used in the fashion industry. The tool is a great way to save space when presenting products in a small showroom. It is also a great tool that design and fashion students can eventually use to enhance virtual presentations and seminars of their creative concepts.
What's Driving This Trend
- Virtual Shopping Experience
- Augmented reality technology provides a more realistic and immersive shopping experience, allowing customers to visualize products in their own homes.
- Customization
- Virtual customization tools allow customers to personalize and make products uniquely theirs, which could be applied to other industries beyond furniture retail.
- Virtual Product Presentation
- Virtual reality and augmented reality present new opportunities to showcase products in a way that is more engaging and interactive than traditional methods.
Who This Affects Most
- Furniture
- Virtual and augmented reality technology can revolutionize the furniture industry by allowing customers to try out furniture in their homes before purchasing, saving time and hassle.
- Fashion
- Virtual customization tools and product presentation could be used in the fashion industry to enhance virtual runway shows and speed up the design process.
- Interior Design
- Virtual reality technology can be used in interior design to visualize and test design concepts before making any real-life changes, resulting in a more efficient design process.
