Vizera Labs uses augmented reality to sell furniture and is gaining attention and praise from other industries. When planning to upholster furnishings or paint one's home, consumers are often left to imagine what their space will look like with little or no guarantee of a direct outcome.
While photo customization apps have allowed one to imagine what their space would look like with a fresh coat of paint, the real life result is often not 100% true to what one sees on a screen.
With Vizara Labs, one can transform a boring grey couch into a patterned or colorful furniture piece that they can touch, feel and experience. While this platform is set to change furniture retail, it is also a concept that can be used in the fashion industry. The tool is a great way to save space when presenting products in a small showroom. It is also a great tool that design and fashion students can eventually use to enhance virtual presentations and seminars of their creative concepts.