This augmented reality app turns advertising in the New York City transit system into a subway art gallery. New York-based street artist Jordan Seiler believes the unceasing visual ads could be having a negative effect on commuters, explaining "I think that overconsumption of advertising is detrimental to your mental health." To address the issue, he brought together 50 other artists to contribute to the No Ad app.
In the same way that some people feel passionately about community clean-ups and garbage picking, Seiler wants to get rid of advertising in public space all together. Calling it a social issue, the artist advocates replacing alcohol, tobacco and tv ads with artwork while public health posters remain. The free subway art gallery app has targeted 100 adds so far.
The No Ad App Turns Ads Into an Augmented Reality Subway Art Gallery
Alyson Wyers — September 25, 2014 — Marketing
References: noad-app & fastcoexist