Transforming Tablet Toys

The Xiaomi 'Soundwave' Tablet Shifts from Device to Roboti

Created in collaboration with Hasbro, the Xiaomi 'Soundwave' tablet toy is essentially a tablet that transforms from device, to robot in a matter of moments. Although the Xiaomi 'Soundwave' doesn't work as a traditional tablet, the fact that it transitions from such a device into a complex robot toy is impressive.

The Xiaomi 'Soundwave' is currently being crowdfunded by the brand to bring the product to fruition. It features a 30-step folding assembly that transitions the tablet toy from unsuspecting device, to an impressive robot quickly and easily.

Transformer toys of the past were traditionally crafted to look like buildings or animals that could then transform into robots. The Xiaomi 'Soundwave' as a tablet that transforms into a robot identifies a common technology element in a child's life and expands on it.

Tablet Transforming Toys
The trend of creating tablet toys that can transform into robots presents an opportunity to merge technology with play.
Crowdfunding for Toy Innovation
The trend of crowdfunding allows for the creation of innovative toys like the Xiaomi 'Soundwave' that might not have been possible through traditional funding.
Expanding on Classic Transformer Toys
The trend of expanding on classic transformer toys with new and imaginative designs adds excitement and novelty to the market.

Sectors Adopting This

Toy Manufacturing
Toy manufacturers have the opportunity to capitalize on the trend of tablet transforming toys by creating their own innovative and interactive products.
Technology
The technology industry can explore the trend of tablet transforming toys by developing advanced features and functionalities for these toys.
Crowdfunding Platforms
Crowdfunding platforms have the opportunity to support and promote innovative toy projects, such as the Xiaomi 'Soundwave' tablet, to reach a wide audience and secure funding.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 71%
Freshness 8%