Commute Nutrition

Brands engage consumers with breakfast activations on-the-go

Implications - As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful.
SCORE 5.8
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578,599 Total Clicks
Jul 15 - Jun 17
Warm
Featured Examples
Experiential Breakfast Pop-Ups - Dorset Cereals Brand Launched a Breakfast Lodge Activation
SCORE 7.2
Warm 53,743 Clicks Pub: Aug 11, 15
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile ‘Breakfast Lodge’ is currently touring the... [More]
Cinnamon Cereal Drive-Thrus - This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
SCORE 7.3
Warm 1,471 Clicks Pub: Jun 27, 17
Cinnamon Cereal Drive-Thrus
This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat. The Cinnamon Toast... [More]
Mix-and-Match Cereal Tastings - Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
SCORE 5.2
Warm 5,513 Clicks Pub: Apr 1, 16
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... [More]
Nut Spread Cafes - The Nutella Cafe is Soon Opening Its Doors in Chicago
SCORE 6.3
Warm 1,073 Clicks Pub: May 17, 17
Nut Spread Cafes
The Nutella Cafe is Soon Opening Its Doors in Chicago
There have been plenty of temporary pop-ups and in-store cafes launched over the years to celebrate the public’s obsession with Nutella, but the Nutella Cafe will set itself apart as the first-... [More]
Breakfast Vending Machines - Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
SCORE 3.3
Mild 769 Clicks Pub: Jan 22, 16
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
In line with the many pop-up kiosks and vending machines that are now being used for marketing, Quaker put together a fun pop-up breakfast station to engage consumers first thing in the morning. A... [More]
Low-Calorie Breakfast Pop-Ups - Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
SCORE 1.8
Untested 281 Clicks Pub: Jul 15, 15
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Bacon, eggs, sausages, toast and other cooked foods are the culprits of what makes a traditional Full English Breakfast known to be so greasy—but the Greaseless Spoon Cafe in Covent Garden is a pop-... [More]
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