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Commute Nutrition

Brands engage consumers with breakfast activations on-the-go

Implications - As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful.
Workshop Question — If you were to launch a pop-up series, what products or services would you feature? How would you engage consumers at the pop-up?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
711,304 Total Clicks
Date Range:
Jul 15 — Jun 17
Trending:
Warm

Featured Examples

Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile ‘Breakfast Lodge’ is currently touring the... MORE
Cinnamon Cereal Drive-Thrus
Cinnamon Cereal Drive-Thrus
This Cinnamon Toast Crunch Pop-Up Helps Families on Road Trips Refuel
For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat. The Cinnamon Toast... MORE
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... MORE
Nut Spread Cafes
Nut Spread Cafes
The Nutella Cafe is Soon Opening Its Doors in Chicago
There have been plenty of temporary pop-ups and in-store cafes launched over the years to celebrate the public’s obsession with Nutella, but the Nutella Cafe will set itself apart as the first-... MORE
play_circle_filled Breakfast Vending Machines
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
In line with the many pop-up kiosks and vending machines that are now being used for marketing, Quaker put together a fun pop-up breakfast station to engage consumers first thing in the morning. A... MORE
play_circle_filled Low-Calorie Breakfast Pop-Ups
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Bacon, eggs, sausages, toast and other cooked foods are the culprits of what makes a traditional Full English Breakfast known to be so greasy—but the Greaseless Spoon Cafe in Covent Garden is a pop-... MORE

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