Category
Lifestyle
Assisted Choices
Trend cluster
Category
Specialized
Cleanse
Consumers differentiate the most basic parts of their self-care routines.
3.2
Trend score
Trend
What is the Specialized Cleanse trend?
Specialized Cleanse: As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products.
Trend themes
Themes within the Specialized Cleanse trend
Three behaviours holding the trend together01
Specialized Cleansing Solutions
As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine.
02
Two-in-One Hybrid Products
THEFACESHOP developed a hybrid that combines the benefits of a facial oil and foam into just one bottle.
03
Use of Unique Ingredients
Max Clinic's Royal Caviar Oil Foam is a product that's designed to give a deep cleaning to the skin by removing makeup, dead skin cells and dirt that's accumulated in the pores using beluga whale caviar, royal jelly, propolis and honey.
Industry implications
What the Specialized Cleanse trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can benefit from specialized cleansing solutions and two-in-one hybrid products that offer customers enhanced cleansing capabilities using unique ingredients.
For
Beauty Industry
The beauty industry can benefit from expanding product lines to include specialized skincare products that cater to customers' DIY self-care routines.
For
Innovative Technology Industry
The innovative technology industry can benefit from investing in research and development to create new skincare products that incorporate novel cleansing methods and ingredients.
Workshop question
If you could dissect your own offerings into individual products, what would the results be?
Trend signals
Trend signals for Specialized Cleanse
Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%.
Popularity44%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Specialized Cleanse trend
4 featured examples from Mar 24 to Mar 25, 2016CategoryFashion
Pore-Clearing Gel Cleansers
BRTC's Cleansing Gel Includes a Handy Applicator
Skincare companies can develop disruptive innovation in their pore-clearing products using new technology and natural ingredients.
CategoryFashion
Foaming Oil Cleansers
THEFACESHOP Replaces Double Cleansing with a Two-in-One Product
The skincare industry can embrace the trend of hybrid skincare products by developing more innovative cleansers that combine different textures and functions in one product.
CategoryFashion
Caviar Oil Foams
Mac Clinic's Korean Skincare Clears Pores with Caviar
The skincare industry can take advantage of the trend of deep cleaning skincare products to develop innovative cleansers with advanced formulas and ingredients that provide superi…
CategoryFashion
Waterless Facial Cleansers
The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available
The beauty and personal care industry can benefit from creating more gentle and waterless products like SUQQU Reset Cleansing Emulsion.
