Consumers differentiate the most basic parts of their self-care routines
Implications - As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products.
Workshop Question - If you could dissect your own offerings into individual products, what would the results be?
Trend Themes
-
Specialized Cleansing Solutions — As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine.
-
Two-in-one Hybrid Products — THEFACESHOP developed a hybrid that combines the benefits of a facial oil and foam into just one bottle.
-
Use of Unique Ingredients — Max Clinic's Royal Caviar Oil Foam is a product that's designed to give a deep cleaning to the skin by removing makeup, dead skin cells and dirt that's accumulated in the pores using beluga whale caviar, royal jelly, propolis and honey.
Industry Implications
-
Skincare Industry — The skincare industry can benefit from specialized cleansing solutions and two-in-one hybrid products that offer customers enhanced cleansing capabilities using unique ingredients.
-
Beauty Industry — The beauty industry can benefit from expanding product lines to include specialized skincare products that cater to customers' DIY self-care routines.
-
Innovative Technology Industry — The innovative technology industry can benefit from investing in research and development to create new skincare products that incorporate novel cleansing methods and ingredients.
