Consumers differentiate the most basic parts of their self-care routines
Implications - As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products.
Workshop Question - If you could dissect your own offerings into individual products, what would the results be?
Trend Themes
1. Specialized Cleansing Solutions - As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine.
2. Two-in-one Hybrid Products - THEFACESHOP developed a hybrid that combines the benefits of a facial oil and foam into just one bottle.
3. Use of Unique Ingredients - Max Clinic's Royal Caviar Oil Foam is a product that's designed to give a deep cleaning to the skin by removing makeup, dead skin cells and dirt that's accumulated in the pores using beluga whale caviar, royal jelly, propolis and honey.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from specialized cleansing solutions and two-in-one hybrid products that offer customers enhanced cleansing capabilities using unique ingredients.
2. Beauty Industry - The beauty industry can benefit from expanding product lines to include specialized skincare products that cater to customers' DIY self-care routines.
3. Innovative Technology Industry - The innovative technology industry can benefit from investing in research and development to create new skincare products that incorporate novel cleansing methods and ingredients.
