Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Pie
Dining concepts evolve to offer totally customizable pizza menus.
3.9
Trend score
Trend
What is the Personalized Pie trend?
Personalized Pie: As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes.
Trend themes
Themes within the Personalized Pie trend
Three behaviours holding the trend together01
Customizable Menus
As consumers search for personalization in their purchasing decisions, customizable menus and mix and match options allow them to create an item that fits within their dietary restrictions.
02
Technological Advancement
Technology is enabling the creation of more convenient, personalized food options like on-the-go customizable pizza kiosks and apps designed specifically with millennials in mind.
03
Data-Driven Personalized Promotions
Big data is being used to offer personalized social media promotions that are tailored to customer preferences to bring formerly loyal customers back into stores.
Industry implications
What the Personalized Pie trend means for industry
Where the trend changes the playbookFor
Fast Food
Customizable menus and technological advancement are disrupting the fast food industry by offering more personalized and convenient food options.
For
Restaurant Technology
Disruptive innovation opportunities exist in the restaurant technology industry for the development of on-the-go customizable pizza kiosks and apps.
For
Food and Beverage Marketing
Data-driven personalized promotions highlight an opportunity to leverage customer data to offer promotions tailored to their preferences, bringing formerly loyal customers back into stores.
Workshop question
How could you better connect with consumers' individual personal brands?
Trend signals
Trend signals for Personalized Pie
Trend score 3.9 out of 10, from popularity 56%, activity 53%, freshness 8%.
Popularity56%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Personalized Pie trend
7 featured examples from Aug 18, 2015 to Jul 18, 2017CategoryLifestyle
Personalized Pizza Bars
Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot
Introducing new tech processes for on-the-spot food creation, like Blaze Pizza's fast-fire ovens, to meet demand for fast food without sacrificing quality
CategoryMarketing
Millennial-Focused Pizza Apps
Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market
The restaurant industry can adopt loyalty apps as a tool for engaging millennials and encouraging repeat business.
CategoryLifestyle
Custom Fast Casual Pizza
Cucinova Urban Italian is Sbarro's New Fast Casual Dining Concept
The fast casual dining industry can take advantage of the trend by implementing customizable menus and providing innovative digital ordering platforms.
CategoryLifestyle
Customizable Pizza Kiosks
NXT Pizza's Food Kiosk Lets Foodies Personalize Their Order
Customizable food kiosks offer a disruptive innovation opportunity in the fast food industry, allowing for personalized and convenient on-the-go meal solutions.
CategoryLifestyle
Personalized Artisan Pizza Joints
Alabama's Pieology Aims to Be a "Study in Custom Pizza"
Pieology's personalized artisan pizza concept has the potential to disrupt the fast food industry by providing high-quality, customizable options to consumers.
CategoryMarketing
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
Opportunity to leverage big data and social media to enhance customer engagement and drive sales for restaurant chains.
CategoryLifestyle
Nutritious Pizza Restaurants
This Restaurant Allows Customers to Build Pizzas on Their Own
Other fast food restaurants can implement personalized, healthy options to attract health-conscious customers.
