Category
Tech
Delegated Interfaces
2.2
Trend score
Trend
What is the Optimized Sharing trend?
Optimized Sharing: As content creation becomes commonplace, consumers search for professional cameras that are not only user-friendly, but come with Wi-Fi and photo-sharing capabilities. Social platforms such as Instagram have made photography easier than ever, but they've also cultivated a more serious hobbyist photographer, making the DSLR market ripe with potential. This progression indicates the rise of the "professional" social sharer.
Trend themes
Themes within the Optimized Sharing trend
Three behaviours holding the trend together01
Social Photography
DSLR cameras catering to social sharing indicate the rise of the 'professional' social sharer.
02
Connected Cameras
The inclusion of built-in Wi-Fi and NFC in cameras enhances convenience and connectivity.
03
Beginner-Friendly Cameras
Cameras targeted towards novice photographers hit an interesting market segment for those who prefer smartphone cameras.
Industry implications
What the Optimized Sharing trend means for industry
Where the trend changes the playbookFor
Photography Equipment
DSLR and point-and-shoot cameras are targeted by product innovations that tap into the consumer preference for social sharing.
For
Consumer Electronics
Connected cameras continue to compete with smartphones and cater to a market where photography is a visual medium for personal expression.
For
Retail
Sales of beginner-friendly cameras can be driven by targeting a market segment that is interested in photography, but is content with smartphone cameras, and for whom price point is key.
Workshop question
What features could you add to your products to optimize your customer's experience?
Trend signals
Trend signals for Optimized Sharing
Trend score 2.2 out of 10, from popularity 31%, activity 26%, freshness 8%.
Popularity31%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Optimized Sharing trend
4 featured examples from Mar 2, 2015 to Mar 15, 2016CategoryTech
Beginner-Friendly Cameras
The New Canon Camera Is Targeted Towards Novice Photographers
The camera manufacturing industry should capitalize on the trend of developing beginner-friendly cameras to reach a wider consumer base and drive sales growth.
CategoryTech
WiFi-Equipped Cameras
The Nikon D7200 Has WiFi and Various Key Improvements
The photography industry can take advantage of these technological advancements to create new products and services focused on high-quality photography and seamless photo sharing.
CategoryTech
Comprehensive Connected Cameras
This Canon Camera Lets You Transmit and Share Photos Wirelessly
The photography industry can leverage wireless photo sharing to create new business opportunities for photo printing or social media integration.
CategoryTech
Pocketable WiFi Cameras
The New Panasonic Lumix Makes Photo-Sharing Easier Than Ever
Opportunity for camera manufacturers to incorporate new technologies and features, such as built-in WiFi and 4K video recording, to meet the demands of modern photographers.
