Optimized Sharing

DSLR cameras are revitalized with social features

Implications - As content creation becomes commonplace, consumers search for professional cameras that are not only user-friendly, but come with Wi-Fi and photo-sharing capabilities. Social platforms such as Instagram have made photography easier than ever, but they've also cultivated a more serious hobbyist photographer, making the DSLR market ripe with potential. This progression indicates the rise of the "professional" social sharer.

Workshop Question - What features could you add to your products to optimize your customer's experience?
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