Smartphone photography has definitely taken a chunk out of the traditional photography market, but the Canon Powershot G7x Mark II looks to be a mirrorless camera to call back users to the point-and-shoot. Packed with an impressive lens with expansive zoom capabilities, the Canon Powershot G7x Mark II camera is the first camera from the brand to feature the all-new DIGIC 7 processor.
The new processor within the Canon Powershot G7x Mark II camera is designed to be more adaptable in low-light conditions and provide better track focus. This enables better quality images and performance in a variety of different scenarios.
The Canon Powershot G7x Mark II mirrorless camera is capable of recording 1080p videos and yes, it has a selfie mode.
What's Driving This Trend
- Mirrorless Cameras
- The rise of mirrorless cameras offer a disruptive innovation opportunity for camera manufacturers to cater to users' needs in today's smartphone-obsessed world.
- DIGIC 7 Processor
- The development of more adaptable processors like DIGIC 7 present disruptive innovation opportunities for camera manufacturers to improve their products' image quality and performance.
- Low-light Photography
- The demand for better low-light photography capabilities in cameras presents a disruptive innovation opportunity for camera manufacturers to create products that perform in a variety of different scenarios.
Who This Affects Most
- Camera Manufacturing
- Camera manufacturers have a disruptive innovation opportunity to develop more advanced technology to encourage users to return to point-and-shoots and mirrorless cameras instead of solely relying on smartphones.
- Consumer Electronics
- The rise of mirrorless cameras and the development of more advanced processors like DIGIC 7 offer disruptive innovation opportunities for consumer electronics companies to invest in camera technology.
- Photography Services
- The demand for better camera technology with improved low-light capabilities presents a disruptive innovation opportunity for photography services to bring in advanced and efficient products to their professional arsenal.
