Consumers turn to action-oriented imaging technology in everyday devices
Implications - Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity.
Workshop Question - How could you scale down your offering without sacrificing quality?
1. Action-oriented Imaging Technology - The trend towards action-oriented imaging technology is driven by the desire to capture high-quality action photos and create content at a rapid rate.
2. Wearable Cameras - The increased popularity of action cameras that can be worn on the body, such as wrist-worn cameras or POV smartphone clips, offers disruptive innovation opportunities for the technology industry.
3. Predictive Autofocus - The advent of cameras with predictive autofocus technology allows for the more accurate capture of moving objects, presenting opportunities for disruption in the photography industry.
1. Mobile Devices - The trend towards action-oriented imaging technology and predictive autofocus presents opportunities for innovation in the mobile device industry.
2. Wearable Technology - The demand for wearable cameras offers disruptive innovation opportunities in the wearable technology industry.
3. Digital Photography - The introduction of predictive autofocus technology in cameras presents opportunities for new innovation in the digital photography industry.