Category
Tech
Delegated Interfaces
Trend cluster
Category
Actionable
Capture
Consumers turn to action-oriented imaging technology in everyday devices.
2.9
Trend score
Trend
What is the Actionable Capture trend?
Actionable Capture: Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity.
Trend themes
Themes within the Actionable Capture trend
Three behaviours holding the trend together01
Action-Oriented Imaging Technology
The trend towards action-oriented imaging technology is driven by the desire to capture high-quality action photos and create content at a rapid rate.
02
Wearable Cameras
The increased popularity of action cameras that can be worn on the body, such as wrist-worn cameras or POV smartphone clips, offers disruptive innovation opportunities for the technology industry.
03
Predictive Autofocus
The advent of cameras with predictive autofocus technology allows for the more accurate capture of moving objects, presenting opportunities for disruption in the photography industry.
Industry implications
What the Actionable Capture trend means for industry
Where the trend changes the playbookFor
Mobile Devices
The trend towards action-oriented imaging technology and predictive autofocus presents opportunities for innovation in the mobile device industry.
For
Wearable Technology
The demand for wearable cameras offers disruptive innovation opportunities in the wearable technology industry.
For
Digital Photography
The introduction of predictive autofocus technology in cameras presents opportunities for new innovation in the digital photography industry.
Workshop question
How could you scale down your offering without sacrificing quality?
Trend signals
Trend signals for Actionable Capture
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Actionable Capture trend
4 featured examples from Jan 19 to Mar 10, 2016CategoryTech
Wrist-Worn Action Cameras
The 'Frodo' Wearable Action Camera Allows for On-the-Go Editing
Opportunity for disruptive innovation in the consumer electronics industry by creating innovative wearable action cameras and related accessories.
CategoryTech
Wide Angle Action Cameras
The Xiaomi Yi Camera Captures DSLR-Quality Video for Outdoor Use
Opportunity for camera manufacturers to explore the action camera market segment and develop products that cater to the needs of outdoor and sporting enthusiasts.
CategoryTech
POV Smartphone Clips
The 'Clip-a-Phone' Transforms a Smartphone into a POV Action Camera
Disruptive innovation opportunity: Design and manufacture innovative smartphone accessories for enhanced photography experiences.
CategoryTech
Predictive Camera Phones
The Sony Xperia X Performance Phone's Camera Features Hybrid Autofocus
Predictive camera phone technology and rapid functioning cameras will likely see major growth within the smartphone industry.
