Divergent Branding

Video content allows creators to experiment with personal branding

Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
55,223 Total Clicks
Jan 16 - Jul 16
Mild
Featured Examples
Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
SCORE 4.7
Average 869 Clicks Pub: Feb 27, 16
Vegan Rapper Cooking Shows
Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
Artist and rapper Waka Flocka recently teamed up with Munchies to provide consumers with a vegan-themed cooking show where the creative shares some of his favorite meat-free and dairy-free recipes.... [More]
Sports Brand Original Series - Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
SCORE 5.2
Warm 662 Clicks Pub: Jan 26, 16
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
Nike is always on the cutting edge when it comes to both its products and campaigns; the latest of the latter involves an 8-episode original series that essentially takes on the Netflix phenomenon.... [More]
Laughable App-Filtered Duets - Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
SCORE 4.4
Average 258 Clicks Pub: Jul 18, 16
Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic Snapchat filters. When watching their remake of Ariana’s ‘Into You,’ it’s... [More]
Celebrity-Branded Workouts - Serena Williams & Kevin Hart Team Up for a Nike App Workout
SCORE 3.4
Mild 190 Clicks Pub: Jul 19, 16
Celebrity-Branded Workouts
Serena Williams & Kevin Hart Team Up for a Nike App Workout
Tennis phenomenon Serena Williams and comedian Kevin Hart team up to make a workout for NTC, a Nike app used for training. The commercial featuring the duo discussing what to name the workout... [More]
Stylish Survival Webseries - The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
SCORE 3.1
Mild 248 Clicks Pub: Mar 18, 16
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
The ‘End Times Girls Club’ is a quirky YouTube series from Rose Schlossberg and Mara Nelson-Greenberg that’s branded as “your ultimate guide to a popular survival” post-... [More]
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