Divergent Branding

Video content allows creators to experiment with personal branding

Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,595 Total Clicks
Oct 15 - Mar 16
Mild
Featured Examples
Vegan Rapper Cooking Shows - Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
SCORE 5.3
Warm 740 Clicks Pub: Feb 27, 16
Vegan Rapper Cooking Shows
Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments
Artist and rapper Waka Flocka recently teamed up with Munchies to provide consumers with a vegan-themed cooking show where the creative shares some of his favorite meat-free and dairy-free recipes.... [More]
Sports Brand Original Series - Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
SCORE 5.8
Warm 577 Clicks Pub: Jan 26, 16
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
Nike is always on the cutting edge when it comes to both its products and campaigns; the latest of the latter involves an 8-episode original series that essentially takes on the Netflix phenomenon.... [More]
Supermodel Cooking Classes - Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
SCORE 4.2
Average 126 Clicks Pub: Oct 27, 15
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Supermodel Jourdan Dunn is not only known for her luxe endorsements and runway stints but also has a serious passion for food—one she exhibits and shares with fans in ‘How It’s Dunn,... [More]
Stylish Survival Webseries - The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
SCORE 3.8
Mild 182 Clicks Pub: Mar 18, 16
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
The ‘End Times Girls Club’ is a quirky YouTube series from Rose Schlossberg and Mara Nelson-Greenberg that’s branded as “your ultimate guide to a popular survival” post-... [More]
Mexican Beauty Vloggers - Dulce Candy Shows Women How to Live 'The Sweet Life'
SCORE 4
Mild 144 Clicks Pub: Oct 30, 15
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
Dulce Candy is a Mexican beauty blogger with more than 2 million subscribers on YouTube. She shares videos on everything from makeup tutorials to hairstyling tips, beauty product reviews and daily... [More]
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