Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit.
Workshop Question - Reframe your brand's offering in traditionally masculine and feminine forms. Now take each of these offerings and imagine strategies for marketing them to the opposite gender.
Trend Themes
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Gender-neutral Toys — Manufacturers are creating toys that are not explicitly marketable to any particular gender, broadening the choices available to all children.
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Inclusivity in Toy Marketing — Toy and game makers are producing products that are intended for all children, regardless of gender, race, or ability.
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Gender Stereotypes in Toys Being Challenged — Breaking down traditionally male- and female-marketed toy products that reinforce gender stereotypes.
Industry Implications
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Toy Industry — The toy industry has a major role in providing children with alternative gender options that are free of stereotypes, opening the market to wider audiences.
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Advertising Industry — Advertisers are pushing for more gender-neutral ads by using a micro-manufactured approach and pinpointing their target audiences.
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Social Awareness Industry — The fight against gender stereotypes is making its way through society faster than it ever has before, with movements such as the #GenderFreeChristmas
6 Featured, 47 Examples:
216,863 Total Clicks
Date Range:
Jun 14 — Mar 16
Trending:
Mild
Consumer Insight Topics:
