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Gender Remixed

Children's products seek to offer greater gender diversity

Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit.
Workshop Question - Reframe your brand's offering in traditionally masculine and feminine forms. Now take each of these offerings and imagine strategies for marketing them to the opposite gender.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
156,665 Total Clicks
Date Range:
Jun 14 — Mar 16
Trending:
Mild

Featured Examples

Gender-Inclusive Kitchen Sets
Gender-Inclusive Kitchen Sets
KidKraft's Retro Kitchen Toy Targets Aspiring Young Chefs
KidKraft’s collection of retro kitchen toys is designed for aspiring young chefs and features a gender-neutral design style. This particular model is a vintage red kitchen, equipped with a... MORE
Boy-Specific Dollhouses
Boy-Specific Dollhouses
This Dollhouse for Boys Boasts a Neutral Design Aesthetic
Toy manufacturer Magic Cabin specializes in gender-inclusive toys like creative crafting kits, puppet characters and this dollhouse for boys. While most dollhouses on the market are traditionally... MORE
Retro-Inspired Action Figures
Retro-Inspired Action Figures
Generation Grit by Laura Hale Encourages Empathy & Kindness in Boys
Parents are becoming more and more interested in relaying to their children traits revered in more male and female genders, hence the Generation Grit action figures. They are toys for boys that... MORE
Gender-Neutral Playhouses
Gender-Neutral Playhouses
Smoby's 'Friends House' Includes Boys in Home-Centered Imaginary Play
There are countless playhouse designs on the market that embrace pink, white and purple colorways, but the ‘Friends House’ from Smoby is designed to be more inclusive of young boys. In... MORE
play_circle_filled Gender Neutral Toy Ads
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
Food Retailer ‘Système U’ created this gender neutral toy ad that aims to eliminate the gender-based stereotypes associated with children and playthings. In order to create this ad, the... MORE
play_circle_filled Gender-Neutral Doll Ads
Gender-Neutral Doll Ads
The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
This Moschino Barbie ad is the very first ad created for the Mattel brand that features a young boy playing with a doll. This iconic brand traditionally creates dolls that are specifically designed... MORE

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play_circle_filled Talking Toy Buttons
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Infant-Targeted Robots
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Gender-Blurring Barbie Dolls
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play_circle_filled Female-Educating Doll Ads
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Gender-Neutral Store Branding
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