Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls

 - Nov 21, 2015
References: usmagazine & adweek
This Moschino Barbie ad is the very first ad created for the Mattel brand that features a young boy playing with a doll. This iconic brand traditionally creates dolls that are specifically designed for young girls, however this ad is showcasing the brand's immediate alteration in its demographic.

The Moschino Barbie ad features two young girls and one boy playing with the doll. The boy has as many lines as the other two actors and they are each given their own doll to play with.

This commercial shows the brand's commitment to promoting and encouraging gender equality. By highlighting this point within a toy ad, it allows children who are impressionable to become more aware of this topic at an early age.