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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Controlled Health

Consumers turn to DIY health to battle big brand skepticism

Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands.
Workshop Question — Keeping in mind that consumers have more self-taught knowledge of your brand category than ever before, how can you present your brand in a way that keeps consumers guessing?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
355,388 Total Clicks
Date Range:
May 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luminous Vertical Gardens
Luminous Vertical Gardens
This Indoor Hydroponic System is Designed for Small Living Spaces
‘Nutritower’ is an indoor hydroponic system that is specially designed for small living spaces such as condos. While many people have some access to some outdoor space, they do not... MORE
Smart Indoor Herb Gardens
Smart Indoor Herb Gardens
This Pot and Plant App System Makes It Easy to Grow Food Without a Yard
With this plant app and smart planter system, even the blackest-thumbed gardener can grow their own herbs. With the rise of maker and foodie culture, sprouting homegrown basil, thyme and mint is a... MORE
Hangover Prevention Shots
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
Riley&Riley is a new company that caters to consumers who are interested in preventing a hangover. The drinkable shots are made from a blend of vitamins, rehydration salts, caffeine, amino... MORE
Minimalist Scent Machines
Minimalist Scent Machines
The Muji Ultrasonic Aroma Diffuser Provides Fragrance and Light
Whether you are all about the ambiance or are just very aware of the way your home smells, this ultrasonic aroma diffuser is a must have. From Japanese lifestyle shop Muji, this device evenly... MORE
Kitchen Aquaponics Kits
Kitchen Aquaponics Kits
The DUO Aquarium Garden Grows Herbs and Houses Fish in Symbiosis
The design of the DUO Aquarium Garden enables you keep a pet and cultivate your own food at home, all in one clever contraption. Conceived by James Beardmore over the course of an eight-week... MORE
Pharmaceutical-Removing Water Filters
Pharmaceutical-Removing Water Filters
The 'Cove' Water Filtration Unit Provides Fresh, Crisp H2O
Concerns over water scarcity and purity has many consumers seeking out water filtration units like the ‘Cove’ system. Designed to remove impurities including pharmaceuticals, chemicals... MORE

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Related Examples

Hangover-Preventing Wine Wands
Hangover-Preventing Wine Wands
The Wand from Pure Wine Filters Out Hangover-Causing Elements
Rainbow-Hued Hangover Lattes
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
Selfie-Friendly Sheet Masks
Selfie-Friendly Sheet Masks
These Sheet Mask Products Take Inspiration From Social Media Filters
play_circle_filled Revitalizing Hangover Cures
Revitalizing Hangover Cures
'Morning Recovery' is Based on a South Korean Hangover Cure
Pickle Brine Cocktail Mixers
Pickle Brine Cocktail Mixers
Brine Brothers Makes Natural, Drinkable Pickle Brine
Cocktail-Inspired Alcohol-Free Sodas
Cocktail-Inspired Alcohol-Free Sodas
The Duchess Sugar-Free Sodas Taste Like a Gin and Tonic
Hangover-Curing Tea Blends
Hangover-Curing Tea Blends
Your Tea's Hangover Tea Aims to Curb Post-Drink Symptoms
Home Alcohol Vaporizers
Home Alcohol Vaporizers
The 'Vapshot Mini' Turns Alcohol into Vapor for a Quick Buzz
Customizable Recipe Cookbooks
Customizable Recipe Cookbooks
Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections
Eco Water Filter Firms
Eco Water Filter Firms
This Socially Conscious Business Leverages a Ceramic Water Filter
Straw-Like Water Filters
Straw-Like Water Filters
This Personal Water Filter Requires No Batteries or Power Supplies
Maintenance-Free Water Filterers
Maintenance-Free Water Filterers
The 'BottleLess' Water Purification System Provides Crisp H2O
Clean Water Dispensers
Clean Water Dispensers
The Kohler 'Clarity' Water Filtering System Cleans 40-Liters Every Day
One-for-One Water Filters
One-for-One Water Filters
'Water for Life' Sustainable Water Filter Systems Help Those in Need
3D-Printed Aquaponics Systems
3D-Printed Aquaponics Systems
This 3d-Printed Ecosystem Lets You Grow Produce at Home Responsibly
Connected Home Farms
Connected Home Farms
This Grove Labs Contraption Lets You Easily Grow Veggies At Home
Sophisticated Water Filter Ads
Sophisticated Water Filter Ads
This Ad for Pfister Water Filters Uses Punny Scientific Lingo
All-Inclusive Water Purifiers
All-Inclusive Water Purifiers
The MSR Guardian Purifies Water From Almost Any Source
High-Density Urban Planters
High-Density Urban Planters
These Containers Allow Users to Grow More Food in Less Space
Social Senior Farms
Social Senior Farms
This Intergenerational Gardening Program Gives Seniors a Sense of Community
Sustainable Urban Eateries
Sustainable Urban Eateries
This Restaurant Champions Progressive Farming and Eco-Friendly Dining
Flat-Packed Planters
Flat-Packed Planters
The 'Vas' Modular Planter Allows You to Take Gardening Indoors
Effortless Gardening Equipment
Effortless Gardening Equipment
This Leaf Collection Tarp Takes the Struggle Out of Yard Work
Water-Filtering Buoys
Water-Filtering Buoys
This Device Acts as a Water Filter and a Life Raft
Magnetic Self-Watering Planters
Magnetic Self-Watering Planters
This Magnetic Planter Can Be Placed Anywhere in Your Home
Succulent-Gardening Games
Succulent-Gardening Games
The Viridi Video Game Allows Users to Nurture Plants and Watch Them Grow
Literary Water Filtration Systems
Literary Water Filtration Systems
Teri Dankovich Has Engineered a Book With Water Filters as Pages
Automated Herb Planters
Automated Herb Planters
This Vertical Planter Provides an Easy Way to Grow Herbs Indoors
Urban Home Gardening Kits
Urban Home Gardening Kits
Urban Oasis Pots Contain Everything You Need to Start Your Own Microfarm
Plant Measuring Sticks
Plant Measuring Sticks
The Picky is a Tiny Tool for Plant Measurement for Gardening Enthusiasts
Shape-Shifting Origami Planters
Shape-Shifting Origami Planters
GROWTH by Studio Ayaskan Changes as Plants Get Bigger
play_circle_filled Kid-Friendly Gardening Kits
Kid-Friendly Gardening Kits
'Grüt' is a Smart Gardening Set That Helps Kids Take Care of Plants
Air-Filtering Plant Guides
Air-Filtering Plant Guides
This Infographic Explains Purifying House Plants and Indoor Air Toxins
Gardener Cooking Clubs
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This Agape Centre Program Has Kids Cooking with Food They Harvested
High-Tech Herb Planters
High-Tech Herb Planters
'Lilo' Helps You Grow Fresh Herbs at Home with Its Rechargeable Capsules
Garden-Growing Fish Tanks
Garden-Growing Fish Tanks
This Fish Tank Water Garden is from Startup Back to the Roots
Angular Planter Decor
Angular Planter Decor
M.F.E.O. Jungalow's Wooden Hanging Planter is Artistic and Handmade
Plant-Cleaned Fish Tanks
Plant-Cleaned Fish Tanks
The EcoQube C Uses a Plant to Clean its Water
Wall-Mounted Storage Systems
Wall-Mounted Storage Systems
Perch by Urbio is a Chic Vertical Organizer for Homes and Offices
3D-Printed Cube Planters
3D-Printed Cube Planters
Cubify's Vertical Gardening Collection Features Wall-Hung Pots
play_circle_filled Symbiotic Flower Pots
Symbiotic Flower Pots
This Aquarium Planter Supports Fish and the Growing of Herbs Indoors
Modular Hydroponic Planters
Modular Hydroponic Planters
The Citysens System Enables You Grow an Indoor Vertical Garden
Sleep Enhancing Machines
Sleep Enhancing Machines
The DreamScience Machine Will Lull You Into a More Satisfying Sleep
Woodgrain Aromatherapy Humidifiers
Woodgrain Aromatherapy Humidifiers
This Aromatherapy Diffuser Disperses Essential Oils as Vapor
Self-Watering Herb Kits
Self-Watering Herb Kits
The Ecofarm Mini Herb Garden Self-Sustains Using a Built-In Fish Tank
Mini Ecosystem Fishtanks
Mini Ecosystem Fishtanks
The AquaFarm Combines Aquaponics to Create a Mini Ecosystem
Aromatic Electronic Incense
Aromatic Electronic Incense
This Electric Aroma Diffuser Leaves Zero Ash
Music-Playing Fresheners
Music-Playing Fresheners
The Akari Speaker Aroma Diffuser Creates a Pleasant Atmosphere
Fishtank-Planter Hybrids
Fishtank-Planter Hybrids
The Aquaponics Garden Feeds Fish Excretion to Herbs for Nutrients
Sculptural Scent Diffusers
Sculptural Scent Diffusers
The Ichirin Aroma Mist Pod Also Acts as a Ultrasonic Humidifier
play_circle_filled Multitherapeutic Clocks
Multitherapeutic Clocks
The 'i.relax' Aroma Diffuser Offers Smell, Light & Sound Treatments
Bullet-Shaped Scent Diffusers
Bullet-Shaped Scent Diffusers
The Aromax Looks Like a Lethal Weapon
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Air Purifying Gadgets
USB Ionizer Fan
Time-Controlled Aromatherapy
Time-Controlled Aromatherapy
Aroma Waker