Consumers turn to DIY health to battle big brand skepticism
Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands.
Workshop Question - Keeping in mind that consumers have more self-taught knowledge of your brand category than ever before, how can you present your brand in a way that keeps consumers guessing?
Trend Themes
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DIY Health — Consumers demand for more control of personal health leading to DIY health market.
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Smart Home Gardening — The use of hydroponics and connected plant apps revolutionizes the home gardening experience.
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Water Filtration — Consumers seek pharmaceutical-removing water filters to ensure water is as good and clean as possible.
Industry Implications
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Healthcare — Industry professionals can tap into the DIY health market to offer more control of personal health.
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Home Appliance — Smart home gardening tools and hydroponic systems disrupt traditional gardening industry.
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Environmental Technology — The water filtration industry is ripe for technological disruptions in producing safe drinking water.
6 Featured, 54 Examples:
463,989 Total Clicks
Date Range:
May 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
