Creative advertising agency BBDO worked with Mattel to create this adorable and inspiring Barbie ad. The ad aims to encourage curiosity, education and confidence among young girls.
The ad features a cast of young girls who are already in their chosen careers. For example, Maddy is the coach of a male soccer team while Gwyneth is a professor at a university where she teaches biology. The ultimate goal for this playful sketch is to teach girls that they can become whatever they want at a young age.
Additionally, the ad encourages girls to continue playing with Barbies because their interactions with dolls will prompt further learning. This heart-warming Barbie ad appeals to both young girls as well as parents. By promoting the brand's message of female empowerment, the spot speaks to various audiences.