With the launch of the 'Andy Warhol 15 Minutes Eternal' exhibit at the Mori Art Museum, two new Medicom toy designs were introduced in partnership with The Andy Warhol Foundation for the Visual Arts, Inc.
These collectible versions are the 5th and 6th editions of the 'This is Andy' series from Medicom Japan and these two new editions, No. 217 and 218 include special Silkscreen and Greyscale-covered versions of the toy Andy doll.
The dolls are just a little more than $70 each and they always tend to sell out fast. However, if you miss out on any of the new 'This is Andy' dolls, Medicom is releasing three special edition Andy Warhol Bearbricks to coincide with the exhibit as well.
These Medicom Toy Designs Pay Tribute to a New Andy Warhol Exhibit
1. Art Toy Collectibles - The popularity of limited edition art toys presents an opportunity for artists to collaborate with toy companies and create unique collectible versions of their work.
2. Celebrity Action Figures - Creating action figures based on popular celebrities or influencers can appeal to fans and collectors alike, and could be a disruptive innovation opportunity for toy companies.
3. Art Exhibits and Collaborations - Opportunities exist for companies to partner with art museums or organizations to create special editions of products inspired by exhibitions or specific artists.
1. Toy Manufacturing - As seen by the Medicom and Andy Warhol collaboration, there is potential for toy companies to create limited edition collectibles based on popular artists or celebrities.
2. Art and Museum - Collaborating with companies could expand reach and create merchandise based on exhibitions, which could appeal to visitors and fans alike.
3. Marketing and Advertising - Product collaborations with artists or museums could generate buzz for both parties and allow for a unique marketing opportunity.