In an attempt to win over an audience of young Millennial females, Schick Quattro for Women put together a humorous YouTube web series called MsLabelled. The series follows the adventures of Ella, a new assistant at a fictive magazine by the name of Label. In the style of The Devil Wears Prada, Ella will be pushed to her limits by the magazine's editor Jeanne Beker (who also produces the series) while juggling the sabotage, gossip and intrigue that comes with working in the fashion industry.
Aiming to interact with real fashion bloggers, Ella will also be sharing her journey on Instagram, Twitter and Tumblr. This multi-platform approach combines fashion, humor and social savvy as a way to reach Schick Quattro for Women's target demographic.