David Beckham continues his collaboration with retailer H&M and stars in a new commercial alongside comedian Kevin Hart. The ad is a teaser for a longer-length video that continues a fictional storyline of Hart wanting to play Beckham in a movie.
The ad hilariously depicts Hart following Beckham everywhere and copying his every move. The ad specifically promotes Beckham's partnership with H&M's 'Modern Essentials' line and gives the public an interesting look at the personal life of Beckham, albeit a fictitious version. The series of videos are part of a larger campaign to celebrate the release of the brand's 2015 Autumn collection.
H&M has historically collaborated with celebrities and designers on collections, typically resulting in immense popularity as customers try to get their hands on designer items from the bargain retailer.
David Beckham and Kevin Hart Star in This Comedic H&M Ad
Christopher Magsambol — September 24, 2015 — Pop Culture
References: youtube & brandrepublic