David Beckham continues his collaboration with retailer H&M and stars in a new commercial alongside comedian Kevin Hart. The ad is a teaser for a longer-length video that continues a fictional storyline of Hart wanting to play Beckham in a movie.
The ad hilariously depicts Hart following Beckham everywhere and copying his every move. The ad specifically promotes Beckham's partnership with H&M's 'Modern Essentials' line and gives the public an interesting look at the personal life of Beckham, albeit a fictitious version. The series of videos are part of a larger campaign to celebrate the release of the brand's 2015 Autumn collection.
H&M has historically collaborated with celebrities and designers on collections, typically resulting in immense popularity as customers try to get their hands on designer items from the bargain retailer.