This underwater photo series from Sony shows people in costume who have had their photos taken as if they were right in the midst of bobbing for apples. These Halloween ads promote taking "scary good selfies," since this is one of the few phones on the market that won't leave you totally devastated if you happen to drop it into some water.
The ads feature a creepy clown, a werewolf, a skeleton and a vampire, posing underwater, where you'd never expect to find any of these creatures. Although most people are not likely to buy a phone solely based off of the fact that you can take underwater selfies, it's something to keep in mind if you're looking for a creative photoshoot idea for next Halloween.
What Makes This Trend Stand Out
- Underwater Photography
- Opportunities for camera and phone manufacturers to innovate on durability and clarity of underwater photography
- Halloween-themed Photoshoots
- Opportunities for photo industry professionals to offer Halloween-themed photoshoots, with unique underwater photography options
- Waterproof Technology
- Opportunities for gadget manufacturers to innovate on waterproof technology, expanding possibilities for underwater adventures and experiences
Sectors Adopting This
- Camera and Phone Manufacturing
- The underwater photo series from Sony shows a potential market for durable cameras and phones that can capture clear underwater shots
- Photography and Media
- Halloween-themed photoshoots are a potential new market for photo industry professionals, with the added option of unique underwater photography
- Technology and Gadgets
- Waterproof technology has potential to innovate and expand into new areas, such as devices for underwater adventures and experiences
