Auto brands and retailers branch out to offer other forms of consumption
Implications - A method of sweetening the deal when it comes to purchase, many auto brands and dealerships are offering consumer access to swanky services unrelated to the automotive sector. In a time ripe for change within the industry, maintaining consumer enjoyment and satisfaction beyond the product itself is essential. Ultimately, this progression is not about simply creating a luxury experience, but a comprehensive culture and, with it, a lasting brand loyalty.
Workshop Question - Thinking about increasing the value of your product or service, what complementary or add-on feature could you offer your consumers?