To show off the waterproof features of the Sony Xperia Z1S, Sony developed a series of three Underwater Apps that are designed to be used underwater. The Sony apps like Plantimal, Rainy-oke and Goldie make use of ultrasound technology to detect when a phone becomes submerged in water. When this happens, the apps come to life, and Sony humorously notes that the "apps gives you things to do with a waterproof phone—other than drop it in the toilet."
This 30-second ad for the Plantimal app shows the game off as like a cross between something like a Tamagotchi and Sea Monkeys, where you're required to water your sea plant to make it grow over time. The apps are available to download from the Google Play store, and they're definitely worth trying out, especially since not a lot of other phone companies encourage you to dunk your smartphone in water.
What Makes This Trend Stand Out
- Underwater Mobile Apps
- Disruptive innovation opportunity: Develop more interactive and engaging apps specifically designed for underwater use.
- Ultrasound Technology
- Disruptive innovation opportunity: Explore the use of ultrasound technology in other applications, such as detecting water immersion in various devices.
- Waterproof Phone Experiences
- Disruptive innovation opportunity: Create unique experiences or features for waterproof phones to differentiate from competitors.
Sectors Adopting This
- Mobile App Development
- Disruptive innovation opportunity: Create a niche market for underwater mobile app development, catering to users with waterproof phones.
- Consumer Electronics
- Disruptive innovation opportunity: Improve the waterproof capabilities of electronic devices to expand their usage in wet or underwater environments.
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize creative advertising techniques to highlight the unique features of waterproof phones and drive consumer interest.
