Category
Lifestyle
Assisted Choices
Trend cluster
Category
Convenience
Curation
Retail super stores are scaled down for intimacy and convenience.
4.5
Trend score
Trend
What is the Convenience Curation trend?
Convenience Curation: As consumers continue to frequent smaller stores, big box retailers and super store environments are implementing convenience-focused locations with a smaller selection of goods. This approach appeals to those who don't want to make shopping an occasion, decreasing choice in favor of curation. More importantly, it shows the versatility of such retailers, their desire to connect with consumers on a more intimate level, and oftentimes, creates an opportunity to spotlight in-house brands and new initiatives.
Trend themes
Themes within the Convenience Curation trend
Three behaviours holding the trend together01
Convenience-focused stores
Retailers are downsizing and offering a smaller but curated selection of goods to appeal to customers who prefer convenience over choice.
02
In-store food offerings
Stores are exploring opportunities for offering fresh produce and prepared food options for on-the-go activities to cater to urban customers who prefer quick and budget-friendly options.
03
Self-service and automated technology in stores
Stores are introducing completely staff-less experiences and self-serve pick-up stations for online orders, showing the potential for convenient online experiences to be translated into brick-and-mortar spaces.
Industry implications
What the Convenience Curation trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can explore scaling down and curating their selection of goods to appeal to customers who prefer convenience over choice.
For
Food and Beverage
Companies can explore opportunities for offering fresh produce and prepared food options for on-the-go activities to cater to urban customers who prefer quick and budget-friendly options.
For
Technology
Companies can develop and implement self-service and automated technology in stores to improve the shopping experience for customers and increase operational efficiency.
Workshop question
How can your brand avoid overwhelming consumers with choice, in favor of offering them select, quality products and services?
Trend signals
Trend signals for Convenience Curation
Trend score 4.5 out of 10, from popularity 72%, activity 55%, freshness 8%.
Popularity72%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Convenience Curation trend
6 featured examples from Jan 27, 2015 to Aug 8, 2017CategoryBusiness
Big-Box Convenience Shops
'Walmart To Go' is the Brand's Take on the Convenience Store Format
The growth of small-format retail and convenience store innovation present opportunities for retailers to expand their offerings and improve the customer experience.
CategoryBusiness
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
Disruptive innovation opportunity: Introduce heated, self-service pick-up stations in other quick service restaurants to revolutionize the way customers pick up their orders.
CategoryBusiness
Express Grocery Stores
Sobeys' Unveiled a New Express Store Concept in Nova Scotia
Innovative retail concepts and express grocery stores have the potential to disrupt the traditional supermarket model and create new shopping experiences.
CategoryBusiness
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
Pharmacy retailers have the opportunity to expand their offerings and attract new customers by integrating fresh produce markets into their stores.
CategoryBusiness
Self-Serve Shopping Cafes
Alibaba's 'Tao Cafe' Takes the eShopping Experience Offline
Retail industries can use self-service and app-based transactions to develop new retail concepts and minimize the need for in-store staff, improving operational efficiency.
CategoryMarketing
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
Retail businesses can develop digital platforms to promote local shops, events and destinations to customers
