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E-Commerce Payment Competitors

Visa Checkout Gives PayPal a Run for Its Money

— July 19, 2014 — Tech
It was about time that an e-commerce payment competitor was created to give PayPal a run for its money. Visa Checkout launched this past Wednesday. It gives customers "a secure way for consumers to purchase items without having to re-enter their credit card information for each new site," according to Fast Company. Making online purchases more seamless, which essentially means less time at checkout, this e-commerce payment competitor is the next step for credit cards.

Although created by Visa, the Checkout e-commerce payment competitor works MasterCard, Discover and American Express cards in order to provide an added layer of security. With 180 financial institutions and a growing list of retailers under its belt, Visa Checkout is doubly beneficial since merchants aren't charged additional fees aside from the ones they are already used to.
Trend Themes
1. E-commerce Payment Competition - Visa Checkout competes with PayPal to provide a secure and seamless online payment experience, reducing the need for re-entering credit card information.
2. Seamless Online Purchases - Visa Checkout streamlines the checkout process, allowing customers to make purchases online more quickly, increasing customer satisfaction and loyalty.
3. Added Security for Online Payments - Visa Checkout works with multiple credit card providers to offer an added layer of security for online transactions.
Industry Implications
1. Financial Technology - The rise of e-commerce payment competitors like Visa Checkout creates opportunities for fintech companies to develop innovative payment solutions.
2. E-commerce - The seamless online purchasing experience provided by Visa Checkout presents opportunities for e-commerce businesses to attract more customers and increase sales.
3. Credit Card Companies - Credit card providers like Visa can leverage the added security features of Visa Checkout to differentiate themselves and gain a competitive edge in the market.
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