The American Express Sync program merges the banking conglomerate with Twitter. Those who sign up for the feature will be able to make purchases via hashtags, bringing the company in line with the current social media forum.
Banking cards will become instantly synced with Twitter through the program. While the tool is still taking off, among the products offered have been a 25$ Amex gift card. The item can be picked up on behalf of Twitter Amex holders who tweet the term #BuyAmexGiftCarf25. This message will be met with a confirmation from the @AmexSyn account which will in turn require a reply. Participants can expect to receive the merchandise within two days, furthering American Express' penchant for instantaneous finance.