Shop Small® on Small Business Saturday®

In Partnership with American Express

Small businesses across the United States are gearing up for Small Business Saturday. Check out the video above to see how shopping at local businesses on November 30th can make a huge impact.

Small Business Saturday is celebrated on the first Saturday after Thanksgiving to help support small businesses that help create jobs, boost the economy and preserve neighborhoods around the country. So whether it’s the up-and-coming boutique in the Art District that always manages to inspire you or the local record store that carries the rarest vinyl, Small Business Saturday is a great way to support your favorite local businesses.

Visit Shop Small to learn more, and spread the word on Facebook and Twitter with #ShopSmall.

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Small Business Saturday
Small Business Saturday is a trend that promotes supporting small businesses on the first Saturday after Thanksgiving.
Local Shopping
Shopping locally is a trend that promotes buying goods and services from businesses in one's own community.
Community Support
Community support is a trend that emphasizes the importance of supporting small businesses for job creation and economic growth.

Sectors Adopting This

Retail
The retail industry can benefit from Small Business Saturday by encouraging customers to shop locally and supporting small businesses in the community.
Service
The service industry can support Small Business Saturday by partnering with local businesses and providing promotions to encourage customers to shop locally.
Marketing
The marketing industry can innovate by creating campaigns that promote Small Business Saturday and educate consumers on the importance of supporting local businesses.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 90%
Freshness 8%

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