The Museum Store Association is calling attention to its annual retail initiative — Museum Store Sunday. Scheduled for November 30, 2025, this edition of the event is highlighted by the participation of actor Harvey Guillén, who is presented as an early supporter engaging in holiday shopping at The Library Store in Los Angeles.
The core objective behind Museum Store Sunday is to encourage consumer patronage at over 2,300 museum retail locations worldwide, emphasizing that expenditures contribute directly to the financial health of the host cultural institutions, supporting their exhibitions and public initiatives.
The event is further characterized by a variety of location-specific incentives, including percentage-based discounts on merchandise, complimentary gifts that meet certain spending thresholds, and special engagements such as pop-up bakery events or opportunities to interact with the creators of the products.
Image Credit: Museum Store Association
