Auto brands offer car owners sensational experiences
Implications - In an effort to thrill car owners, many auto brands and dealerships are offering adventure-focused experiences. Beyond surprise and delight, these experience serve as a niche perk, which is essential to the new breed of consumer who is looking for greater specificity and personalization within each brand interaction.
Workshop Question - How can you make your consumer base feel like an exclusive membership?
Trend Themes
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Adventure-focused Experiences — Auto brands and dealerships are offering adventure-focused experiences to thrill car owners.
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Fitness and Wellness — Automotive brands are tapping into the fitness trend to offer customers different and unique experiences with their vehicles.
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Customer Loyalty Programs — Auto dealerships are offering special perks and loyalty programs to build greater customer retention.
Industry Implications
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Automobile — The auto industry is constantly innovating new, exciting experiences for consumers to improve their brand interactions.
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Fitness — The fitness and wellness industries are being disrupted by automotive brands that are using them to create new, unconventional workout experiences.
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Travel and Leisure — Auto brands are upping the ante on customer loyalty programs, tapping into the growing demand for unique travel experiences.
