Category
Autos
Racing Homage
3.0
Trend score
Trend
What is the Adventure Auto trend?
Adventure Auto: In an effort to thrill car owners, many auto brands and dealerships are offering adventure-focused experiences. Beyond surprise and delight, these experience serve as a niche perk, which is essential to the new breed of consumer who is looking for greater specificity and personalization within each brand interaction.
Trend themes
Themes within the Adventure Auto trend
Three behaviours holding the trend together01
Adventure-Focused Experiences
Auto brands and dealerships are offering adventure-focused experiences to thrill car owners.
02
Fitness and Wellness
Automotive brands are tapping into the fitness trend to offer customers different and unique experiences with their vehicles.
03
Customer Loyalty Programs
Auto dealerships are offering special perks and loyalty programs to build greater customer retention.
Industry implications
What the Adventure Auto trend means for industry
Where the trend changes the playbookFor
Automobile
The auto industry is constantly innovating new, exciting experiences for consumers to improve their brand interactions.
For
Fitness
The fitness and wellness industries are being disrupted by automotive brands that are using them to create new, unconventional workout experiences.
For
Travel and Leisure
Auto brands are upping the ante on customer loyalty programs, tapping into the growing demand for unique travel experiences.
Workshop question
How can you make your consumer base feel like an exclusive membership?
Trend signals
Trend signals for Adventure Auto
Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%.
Popularity45%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adventure Auto trend
4 featured examples from Aug 19, 2015 to Mar 15, 2016CategoryAutos
Racetrack Vehicle Experiences
Chevrolet Offers a Tour of the Daytona International Speedway
Car brands are offering unique vehicle ownership experiences to keep customers happy and loyal in a luxury vehicle market that is constantly expanding.
CategoryAutos
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
The automotive service industry can explore the trend of integrating fitness classes to attract new customers and provide a unique service experience.
CategoryAutos
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Automotive brands can leverage simulated test-drives to showcase their cars and engage with potential customers in a unique way.
CategoryAutos
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
Dealerships are using innovative promotions to differentiate themselves and build customer loyalty in the competitive automotive retail industry.
