Mashed Cauliflower Dishes

Alexia Foods is Launching a Cauliflower-Based Alternative to Potatoes

Alexia Foods is expanding its assortment of premium frozen vegetables and potato fries with a new 'Mashed Cauliflower' option.

The Mashed Cauliflower with Sea Salt is a low-carb alternative to traditional potatoes that also happens to be incredibly light, yet nutrient-dense. The Mashed Cauliflower side comes in a box that is to be kept frozen until it is to be prepared for either lunch or dinner.

This year, cauliflower is being called "the new kale" for good reason, because this popular cruciferous vegetable is being used to make plant-based, gluten-free versions of everything from sandwich bread and pizza crusts to "rice." Today, cauliflower can even be found as an ingredient in the most unexpected of places, including blended juice beverages and macaroni and cheese bowls.

Cauliflower-based Alternatives
Expanding the use of cauliflower as a replacement for higher carb staples presents a potential industry-wide trend in health and wellness sectors.
Low-carb Side Dishes
The popularity of low-carb diets presents an opportunity for food manufacturers to create healthier side dish options that cater to this growing market.
Increased Use of Plant-based Ingredients
The use of plant-based ingredients like cauliflower to create new products presents a trend that spans across multiple industries, including food and beverage, health and wellness, and agriculture.

Industries Being Reshaped

Frozen Food
There is a potential opportunity to expand the frozen food sector and introduce more low-carb options by using cauiliflower-based alternatives.
Health and Wellness
The growing trend towards healthy eating and low-carb diets presents an opportunity for companies in the health and wellness industry to develop new products using cauliflower as a key ingredient.
Food and Beverage
The use of cauliflower in non-traditional dishes like pizza crusts and juice beverages presents an opportunity for companies in the food and beverage industry to experiment with new flavors and textures.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 48%
Freshness 8%