This vibrant Shanghai grocery store is an offshoot of CP Foods, one of the largest food brand's in Asia. Based in Thailand, CP Foods aimed for CP Fresh Mart to be a modern brand that resonated with consumers in a highly dense market in China. The new brand of convenience stores uses a bright yellow hue against a royal blue that is sure to grab the attention of consumers on the street, while the interior is clean, hip and well-lit.
The branding for CP Fresh Mart was designed by TRIAD China, who selected a friendly color scheme that would be instantly recognizable. TRIAD China also strove to create a warm atmosphere by using simplistic design language throughout the space.