Authentic Education

Consumers turn to entertainment-focused education online

Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
61,916 Total Clicks
Oct 15 - Sep 16
This Year and Average
Pop CultureMediaViral
Featured Examples
Instantaneous Model Makeup Tutorials - Taylor Hill Easily Promotes Products on Her Instagram Story
SCORE 7.8
This Year and Hot 1,851 Clicks Pub: Sep 20, 16
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
Taylor Hill, an American model signed to IMG and a Victoria’s Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone. What’... [More]
Video Cocktail Tutorial Sites - The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
SCORE 6.8
Warm 1,162 Clicks Pub: Oct 28, 15
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
‘Tipsy Bartender’ is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow,... [More]
Social Media Cooking Classes - Chef Jerry James Stone is Teaching Users How to Cook Via Facebook
SCORE 4
Mild 546 Clicks Pub: Oct 19, 15
Social Media Cooking Classes
Chef Jerry James Stone is Teaching Users How to Cook Via Facebook
Famous chef and lifestyle blogger Jerry James Stone has recently put together a program to teach cooking classes via Facebook through a platform called Mentions. The space allows for famous faces... [More]
Supermodel Cooking Classes - Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
SCORE 4.2
Average 126 Clicks Pub: Oct 27, 15
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Supermodel Jourdan Dunn is not only known for her luxe endorsements and runway stints but also has a serious passion for food—one she exhibits and shares with fans in ‘How It’s Dunn,... [More]
Educational Astronomy Animations - This Claymation Video Perfectly Explains the Types of Space Rocks
SCORE 3.5
Mild 89 Clicks Pub: Oct 9, 15
Educational Astronomy Animations
This Claymation Video Perfectly Explains the Types of Space Rocks
In this clever, visually stimulating claymation video, the astronomers at the Royal Observatory Greenwich explain the difference between each type of space rock. The claymation video, titled ‘... [More]
Stylish Survival Webseries - The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
SCORE 3.8
Mild 184 Clicks Pub: Mar 18, 16
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
The ‘End Times Girls Club’ is a quirky YouTube series from Rose Schlossberg and Mara Nelson-Greenberg that’s branded as “your ultimate guide to a popular survival” post-... [More]
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