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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Authentic Education

Consumers turn to entertainment-focused education online

Implications - As consumers continue to seek advice, education and information online, they are more frequently abandoning traditional outlets in favor of fringe media. Coupling entertainment with knowledge and expanded skill sets, this online content feels more relevant to a younger audience that's bucking convention and searching for authenticity.
Workshop Question — Think about the platforms that your brand most often utilizes to communicate with consumers. Does this offer an open and authentic way for consumers to engage and interact with content? What other avenues could you use?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
72,995 Total Clicks
Date Range:
Oct 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Instantaneous Model Makeup Tutorials
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
Taylor Hill, an American model signed to IMG and a Victoria’s Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone. What’... MORE
Video Cocktail Tutorial Sites
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
‘Tipsy Bartender’ is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow,... MORE
Social Media Cooking Classes
Social Media Cooking Classes
Chef Jerry James Stone is Teaching Users How to Cook Via Facebook
Famous chef and lifestyle blogger Jerry James Stone has recently put together a program to teach cooking classes via Facebook through a platform called Mentions. The space allows for famous faces... MORE
play_circle_filled Supermodel Cooking Classes
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
Supermodel Jourdan Dunn is not only known for her luxe endorsements and runway stints but also has a serious passion for food—one she exhibits and shares with fans in ‘How It’s Dunn,... MORE
play_circle_filled Educational Astronomy Animations
Educational Astronomy Animations
This Claymation Video Perfectly Explains the Types of Space Rocks
In this clever, visually stimulating claymation video, the astronomers at the Royal Observatory Greenwich explain the difference between each type of space rock. The claymation video, titled ‘... MORE
play_circle_filled Stylish Survival Webseries
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
The ‘End Times Girls Club’ is a quirky YouTube series from Rose Schlossberg and Mara Nelson-Greenberg that’s branded as “your ultimate guide to a popular survival” post-... MORE

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