CES 2015 saw Panasonic unveil a whole new selection of Lumix travel cameras. These cameras are designed for people who take photos with their smartphones when traveling because they don't want to carry an extra camera around. Indeed these cameras are designed to offer better photographic performance than smartphones without compromising too much on compactness.
All of the cameras in this particular range are designed to bolster Panasonic's mid-range compact camera offerings, and are clearly targeted towards people who want a good, functioning camera to use on the go.
The new Panasonic Lumix travel cameras are already available for pre-order. The TZ70 is priced at $400, the TZ57 at $300 and the SZ10 at $200. Meanwhile, the rugged TS6 can be yours for $300 while the FT30 will set you back $180.
Key Themes Behind This Trend
- Better-than-smartphone Camera
- Opportunity for camera manufacturers to create compact high-performance cameras targeted towards smartphone users who are willing to invest in better image quality for their travel photography.
- Mid-range Compact Camera Revamp
- Opportunity for camera companies to improve their mid-range compact camera offerings, specifically designed for travel photography enthusiasts.
- Ruggedized Travel Cameras
- Opportunity for camera companies to promote and sell ruggedized, durable travel cameras that can withstand harsh elements and environments.
Where This Applies
- Consumer Electronics
- Innovation opportunity for consumer electronics companies to design and manufacture compact travel cameras with better imaging and durable technology features.
- Smartphone Accessories
- Opportunity for smartphone accessory manufacturers to create versatile accessories, such as clip-on lenses or tripods, that can enhance the photography capabilities of smartphones.
- Travel and Tourism
- Opportunity for travel and tourism businesses to promote travel photography and offer travel packages that cater to photography enthusiasts.
