Despite the growing consumer demand for healthier beverage options, Coca-Cola is rolling out its new Sprite Cherry and Sprite Cherry Zero flavors in early 2017. The new flavor is meant to reinvigorate the soda category by offering consumers a twist on one of Coca-Cola's most popular brands.
The new Sprite Cherry flavor was chosen by consumers based on its popularity at the Coca-Cola-branded Freestyle soda fountains. These fountains are largely located at restaurants, movie theaters and convenience stores and they allow fans to blend their own custom soda creation from a choice of more than 150 different combinations. The data was collected based on what flavors proved most popular at these machines and the winning flavors resulted in the creation of Sprite Cherry and Sprite Cherry Zero.
The new Sprite flavor demonstrate how brands can use big data to determine what kinds of flavors consumers are looking for.