Category
Tech
Delegated Interfaces
Trend cluster
Category
Voice Control
2.0
Consumers embrace next generation speech recognition tech.
3.5
Trend score
Trend
What is the Voice Control 2.0 trend?
Voice Control 2.0: As consumers become more comfortable with biometric authentication tools, voice recognition technology continues to evolve beyond the initial login function. Often incorporating search capabilities, the next generation of speech recognition features will see the interface experience accessible and controlled by one's voice. In addition to highlighting the increasingly naturalistic relationship between consumers and their devices, this progression also speaks to the evolution of user experience design as it relates to purchasing decisions.
Trend themes
Themes within the Voice Control 2.0 trend
Three behaviours holding the trend together01
Advancements in Voice Recognition Technology
Companies are implementing more advanced speech recognition capabilities into their products.
02
Integration with Virtual Assistants
Devices and products are integrating with AI assistants like Amazon Alexa and Siri for voice control.
03
Expansion to New Industries
Voice control technology is now being applied to a wide range of industries and products such as thermostats, garbage cans, and coffee ordering apps.
Industry implications
What the Voice Control 2.0 trend means for industry
Where the trend changes the playbookFor
Home Automation
Voice control technology is now being applied to home automation technology such as smart bulbs, thermostats, and home security systems.
For
Travel and Transportation
With the integration of Amazon Alexa in the Hyundai Blue Link app and other similar systems, it has become easier for drivers to control their vehicles hands-free.
For
Consumer Electronics
More companies are incorporating advanced speech recognition capabilities for voice control in their devices, such as smartwatches and voice-typing apps.
Workshop question
How can your brand create more natural-feeling connections between its products/services, and its consumers?
Trend signals
Trend signals for Voice Control 2.0
Trend score 3.5 out of 10, from popularity 56%, activity 41%, freshness 8%.
Popularity56%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Voice Control 2.0 trend
7 featured examples from Sep 8, 2015 to Feb 3, 2017CategoryArt & Design
Voice-Activated Trash Cans
These Smart Garbage Cans from Simplehuman Will Be Unveiled at CES 2017
The home appliances industry can benefit from developing smart and convenient devices such as voice-activated garbage cans.
CategoryTech
Voice-Enabled Smart LED Bulbs
The Sylvania Smart Multicolor A19 Bulb will Unveil at CES 2017
Opportunity for smart home technology companies to develop innovative LED bulbs with voice control capabilities.
CategoryTech
Powerful Voice Control Smartwatches
The 'CoWatch' is a New Smartwatch with Amazon Alexa Built-in
The rise of voice-controlled smartwatches is disrupting the wearable technology industry and creating opportunities for companies to develop innovative products.
CategoryAutos
Voice-Activated Vehicle Controls
Hyundai's Blue Link App is Now Integrated with Amazon Alexa
Opportunity for automotive companies to innovate and differentiate by integrating voice-activated controls into their vehicle systems.
CategoryTech
Voice-Controlled Thermostats
The Honeywell Lyric T5 Digital Thermostat Connects to Home WiFi
Disruptive innovation opportunity: Developing advanced technologies to automate various aspects of household management and improve overall energy efficiency.
CategoryLifestyle
Voice-Controlled Coffee Apps
The 'My Starbucks Barista' Lets Consumers Order with Voice Commands
Create voice recognition apps for restaurants to increase efficiency and customer convenience.
CategoryTech
Voice-Typing Apps
This Google Docs Update Will Allow Users to Type by Speaking
Integrating voice typing technology with virtual assistant devices such as Amazon Echo or Google Home could enhance productivity and create new opportunities in the smart home ind…
