It's always fascinating to see a timeline of how a brand logo has evolved over time to match the certain aesthetic of the company it represents, and with the release of the new Google logo, it's the perfect time to look back at just such a history. Explaining the release on the brand's namesake blog, the new Google logo features a sans serif style font, a flatter finish and a slightly off-kilter "e" at the end to give it a bit of charm.
About the new logo, Google explains, "Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)." This rebranding takes the various ways that consumers interact with the Google brand worldwide, which is both innovative and insightful.
Search Engine Rebrandings
More Stats +/-
Overflowing Foliage Offices
Solar-Powered Artificial Leaves
3D-Printed VR Goggles
Digitized Roadway Photography
Emoji Food Labels
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.