Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Rice-Based Dishes Offer a Healthy Alternative to Fried Chicken

 - Oct 14, 2015
References: kfc & brandeating
KFC UK recently introduced a line of rice boxes that serve as a healthy alternative to fried chicken. Although KFC is famous for its delicious chicken dishes, the company has been making efforts to cater to more heath-conscious consumers. The latest menu option provides a healthier way to enjoy the brand's famous food.

The new KFC Rice Boxes are a healthier take on the brand's 'Famous Bowls.' Instead of serving customers nothing by a helping of fried chicken, the Rice Boxes offer a choice between the Zinger, Original Recipe and BBQ Pulled Chicken. The boxes also include bean salsa, lettuce and steamed Tex Mex rice. The dish is designed to provide a healthy alternative to fried chicken by giving customers healthy extras.

The new menu offering is designed to appeal to health conscious consumer who still wants to indulge in fast food.