Indikitch is an Indian fast food restaurant that wants to introduce Indian fare to the world of casual dining.
Restaurant chains like Chipotle have had immense success in offering rapid service and affordable meals that are nonetheless filling -- not to mention hearty and made with real ingredients. These menu items are offered in a casual dine-in or takeout environment, making them convenient for those on the go. Catering to the office lunch crowd and those too busy to cook for themselves, this style of dining continues to increase in popularity.
Now, New York-based Indian fast food restaurant Indikitch wants to take the success Chipotle has seen in Mexican food and apply the model to its own brand of curries, samosas and Indian-inspired beverages. With a plentiful menu, opportunity for customization and extremely efficient service, Indian fast food is sure to heat up the rapid dining market while appealing to budget-conscious consumers.