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Connected Accessory

Consumers seek startup products that enable smart car technology

Implications - As brands begin launching market-ready smart vehicles, many consumers are opting for after-market tech accessories that enable the same smart technology available in top of the line models. Such innovative vehicle add-ons are a cost-efficient way for consumers to both improve on the capabilities of the vehicle they already own and as a means of testing out the functionality of the features. In addition to highlighting the influence of the Internet of Things, this shift indicates that what is considered "fundamental" in terms of technology is continually evolving.

Workshop Question - Is there a technology function missing from your product that might simplify the consumer's life?

SCORE 3.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 43 Examples: 85,644 Total Clicks

Date Range: Aug 14 - Mar 16

Trending: Mild

Consumer Insight Topics: Tech Autos

Featured Examples

Affordable Heads-Up Displays - The Hudway Glass Offers a Flexible Heads-Up Display For a Low Price

SCORE 6.3

Warm 2,252 Clicks Pub: Oct 19, 15

Affordable Heads-Up Displays

The Hudway Glass Offers a Flexible Heads-Up Display For a Low Price

The Hudway Glass is an affordable heads-up display for vehicles that allows drivers to attain a healthy balance between keeping their eyes on the road and consulting their display. Heads-up... [More]

High-Tech Windshield Displays - The Navdy Heads-Up Display Lets You Keep Your Eyes On the Road

SCORE 3.5

Mild 2,718 Clicks Pub: Aug 7, 14

High-Tech Windshield Displays

The Navdy Heads-Up Display Lets You Keep Your Eyes On the Road

Navdy is an automotive tech start-up company that is building an impressively safe and high-tech heads up display for vehicles. The technology displays several different kinds of information on the... [More]

Wearable-Connected Auto Software - High Mobility is an Auto Startup Enabling Entirely Connected Cars

SCORE 4.5

Average 1,016 Clicks Pub: Mar 16, 16

Wearable-Connected Auto Software

High Mobility is an Auto Startup Enabling Entirely Connected Cars

High Mobility is an auto startup enabling an entirely connected driving experience. The unique system is designed to streamline the process of accessing digital platforms by connecting gadgets like... [More]

Automotive Cloud Updates - Arynga is a Start-Up That Provides Over-the-Air Software Updates

SCORE 1.9

Untested 423 Clicks Pub: Mar 17, 16

Automotive Cloud Updates

Arynga is a Start-Up That Provides Over-the-Air Software Updates

In the same way that mobile phone manufacturers are able to remotely send updates to consumers who have bought their products, there’s Arynga to disrupt the way car updates are delivered in... [More]

Cognitive Learning Automotives - Capio Enhances Vehicles with Intuitive Speech Recognition

SCORE 3.4

Mild 389 Clicks Pub: Mar 17, 16

Cognitive Learning Automotives

Capio Enhances Vehicles with Intuitive Speech Recognition

Capio is a start-up out of California that has a grand vision for how its next-generation speech technology can be applied to the automotive industry. With deep learning speech recognition... [More]

Cost-Cutting Vehicle Systems - This Hybrid EMS Creates Energy-Efficient Cars That Learn

SCORE 1.5

Untested 164 Clicks Pub: Feb 23, 16

Cost-Cutting Vehicle Systems

This Hybrid EMS Creates Energy-Efficient Cars That Learn

An engineering team from University of California, Riverside envisions that energy-efficient cars of the future will not be defined by a trait, but from an ability to learn more sustainable habits.... [More]