Software developments allow consumers to organize digital memories
Implications - As more and more information is stored online, consumers become increasingly concerned with the idea of digital preservation. As a result, software is being developed with the express purpose of collecting, storing and archiving information in a way that is easily accessible for consumers. Beyond the desire for all-in-one organizational capabilities, this progression speaks to the desire to cultivate a digital heritage or memory.
Workshop Question - How can your brand create authentic experiences or campaigns that evoke a sense of nostalgia, or general familiarity, in its targeted consumers?
Trend Themes
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Digital Preservation — Development of software to collect, store and archive information in an easily accessible way.
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Personal Cloud Storage — Flexible and automatically back up files in cloud storage system.
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Wireless OS Drives — Devices aimed at expanding smartphone capabilities with built-in battery that operate for up to five hours per charge.
Industry Implications
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Technology — Development of software and hardware to address digital preservation, personal cloud storage and wireless OS drives.
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Artificial Intelligence — AI-powered photo and video management devices that automatically organize photos according to time, location and faces.
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Personal Security — Creation of personal encrypted cloud backups to ensure cloud data security through encryption.
