Trend cluster
Category

Digitized
Memory

Software developments allow consumers to organize digital memories.

Wireless OS Storage DrivesPersonal Encrypted Cloud BackupsAI Photography StorageRe-Imagined Smart AlbumsInfinite Cloud Storages

Trend

What is the Digitized Memory trend?

Digitized Memory: As more and more information is stored online, consumers become increasingly concerned with the idea of digital preservation. As a result, software is being developed with the express purpose of collecting, storing and archiving information in a way that is easily accessible for consumers. Beyond the desire for all-in-one organizational capabilities, this progression speaks to the desire to cultivate a digital heritage or memory.

Trend themes

Themes within the Digitized Memory trend

Three behaviours holding the trend together
01

Digital Preservation

Development of software to collect, store and archive information in an easily accessible way.

02

Personal Cloud Storage

Flexible and automatically back up files in cloud storage system.

03

Wireless OS Drives

Devices aimed at expanding smartphone capabilities with built-in battery that operate for up to five hours per charge.

Industry implications

What the Digitized Memory trend means for industry

Where the trend changes the playbook
For

Technology

Development of software and hardware to address digital preservation, personal cloud storage and wireless OS drives.

For

Artificial Intelligence

AI-powered photo and video management devices that automatically organize photos according to time, location and faces.

For

Personal Security

Creation of personal encrypted cloud backups to ensure cloud data security through encryption.

Workshop question

How can your brand create authentic experiences or campaigns that evoke a sense of nostalgia, or general familiarity, in its targeted consumers?

Trend signals

Trend signals for Digitized Memory

Trend score 3.6 out of 10, from popularity 53%, activity 49%, freshness 8%.

Popularity53%
Activity49%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific