Software developments allow consumers to organize digital memories
Implications - As more and more information is stored online, consumers become increasingly concerned with the idea of digital preservation. As a result, software is being developed with the express purpose of collecting, storing and archiving information in a way that is easily accessible for consumers. Beyond the desire for all-in-one organizational capabilities, this progression speaks to the desire to cultivate a digital heritage or memory.
Workshop Question - How can your brand create authentic experiences or campaigns that evoke a sense of nostalgia, or general familiarity, in its targeted consumers?
