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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Neutral Play

Traditionally gendered toys get a neutral makeover

Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation.
Workshop Question — How can your brand forgo stereotypes it may be associated with in order to offer a more neutral and overarching product/service?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
215,083 Total Clicks
Date Range:
Aug 12 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Educational Craft Subscriptions
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
From pen and papers to piles of toys, trying to keep a kid entertained can rack up a lot of environmental waste—but not the activity boxes from Green Kid Crafts. With a subscription, a child will... MORE
Gender-Neutral Dollhouses
Gender-Neutral Dollhouses
This Modular Dollhouse Collection Promotes Shared Play
This gender-neutral dollhouse collection encourages imaginative play for boys and girls. Finnish designer Janine Rewell created these seven houses, each with a different visual theme, with her niece... MORE
Stimulating Structural Toys
Stimulating Structural Toys
The 'H Blocks' Wooden Block Set is Suitable for Child or Adult Usage
Modern lifestyles are stress-filled, so the ‘H Blocks’ wooden block set is designed to help offer a way to stimulate the mind while working through daily tasks. Suitable for either... MORE
Gender-Neutral Toy Stores
Gender-Neutral Toy Stores
Shed Architects Designs Harrods Toy Kingdom for Both Boys & Girls
The new Harrods Toy Kingdom is the world’s first toy department that doesn’t discriminate between the sexes. A revolutionary retail concept that could change the way toys are sold to... MORE
Juvenile Maker Kits
Juvenile Maker Kits
The littleBits Electronics Gizmos & Gadgets Kit Enables Customization
There’s nothing better than enabling children to work and build something with their hands, which is exactly what the littleBits Electronics Gizmos & Gadgets Kit puts front and center.... MORE
play_circle_filled Gender Neutral Toy Ads
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
Food Retailer ‘Système U’ created this gender neutral toy ad that aims to eliminate the gender-based stereotypes associated with children and playthings. In order to create this ad, the... MORE

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