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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Voluminous Grooming

Men search for hair styles and products that increase volume

Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products.
Workshop Question — How can your brand cater to consumers who are more willing to experiment despite what traditional marketing tells them?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
277,293 Total Clicks
Date Range:
Jan 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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