Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products.
Workshop Question - How can your brand cater to consumers who are more willing to experiment despite what traditional marketing tells them?
Trend Themes
1. Men's Haircare and Grooming - As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products.
2. Clip-in Hair Extensions - These clip-in buns are the perfect answer for males who are in the awkward stages of waiting for their hair to grow or for men who simply want to feel the sensation of women flocking to them.
3. Natural and Nutritious Hair Products - This convenient haircare set is specially formulated for those looking for volume and relies on natural ingredients to boost hair health.
Industry Implications
1. Men's Grooming - The men’s grooming industry will continue to see growth as men seek out new and innovative products to care for their hair and skin.
2. Hair Extensions - The hair extensions industry will be disrupted as clip-in hair extensions become more popular for both men and women.
3. Natural Beauty Products - As consumers become more concerned about toxins and chemicals, natural beauty product sales continue to rise in all product categories, including hair care.
4 Featured, 30 Examples:
311,255 Total Clicks
Date Range:
Jan 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
