Consumers opt for vehicle safety add-ons offered by auto startups
Implications - As consumers look to all resources to ensure vehicle safety, many are opting for after-market anti-collisions systems that offset the capabilities of the particular make and model. Such tech products highlight the influence of the automotive startup industry on mainstream offerings and speaks to the ability of new ventures to adapt more quickly in order to meet evolving consumer desires.
Workshop Question - What's something your consumer feels is missing from their experience with your brand? How could you help close that gap with an accompanying service or product?