Swiss MB&F has unveiled its latest masterpiece, a capsule collection of robot clocks. While the term robot clock sparks a few images of traditional round clocks with juvenile drawings of robots, MB&F's clock is sleek, sophisticated and quite luxurious.
First debuted in Geneva at SIHH 2016, the clocks within this limited-edition collection are known as 'The Sherman.' The Sherman was designed to be the little brother to the brand's previous robotic clock, the Melchior. These clocks are inspired by the tin robot toys of mid-century Japan and come with a simple clock in the chest area, while a glass dome in Sherman's head reveals a balance wheel and regulation system.
MB&F's latest robot clocks are constructed out of brass, which can be coated in gold, silver-colored palladium or diamond to suit the consumer.
Why This Trend Is Growing
- Luxurious Robot Clocks
- Opportunity for luxury brands to explore the fusion of technology and exquisite craftsmanship in robotic clock designs.
- Limited-edition Capsule Collections
- Potential for brands to create exclusivity and generate demand by releasing limited-edition collections of robot-inspired clocks.
- Retro-futuristic Design
- Opportunity to tap into the nostalgia for mid-century Japanese robot toys while incorporating modern technology and materials in clock design.
Industries Being Reshaped
- Luxury Goods
- Innovation opportunities for luxury goods brands to expand their product offerings by incorporating robotics into their designs.
- Home Decor
- Potential for home decor brands to introduce robot-inspired clocks as functional and artistic pieces for interior design.
- Collectibles
- Opportunity for collectibles market to embrace robot clock designs as unique, limited-edition items for enthusiasts and collectors to acquire.
