360-Degree Rotation Timepieces

The MB&F HM11 Architect is Inspired by Mid-Century Home Design

The MB&F HM11 Architect timepiece is a somewhat unorthodox take on the humble wrist accessory that's engineered with style and performance in mind to work well for the avid collector. The watch is inspired by mid-century house design from the 1960s and boasts a rotating form that can turn a full 360-degrees. This rotating action also mechanically winds the timepiece to transform 10 turns into all the power needed to keep the flying tourbillon movement functioning.

The MB&F HM11 Architect timepiece measures in at 42mm across and boasts a titanium case that's affixed to a comfortable rubber strap. A series of four offshoots each serve a function including one for the crown, another for the hours and minutes, and so on. Limited to just 25 examples, the timepiece is available directly from the brand for $230,000.

Image Credit: MB&F

Mid-century Home Design
The MB&F HM11 Architect timepiece is inspired by mid-century house design from the 1960s.
360-degree Rotation
The MB&F HM11 Architect timepiece features a rotating form that can turn a full 360-degrees.
Mechanically Winding Timepieces
The rotating action of the MB&F HM11 Architect timepiece mechanically winds the watch, eliminating the need for manual winding.

Industries Being Reshaped

Luxury Watches
The MB&F HM11 Architect timepiece is a high-end luxury watch designed and manufactured for discerning collectors.
Fashion Accessories
The rotating and unique design of the MB&F HM11 Architect timepiece makes it a fashionable accessory for individuals seeking statement pieces.
Product Design
The MB&F HM11 Architect timepiece exemplifies innovative product design by seamlessly merging mid-century home design with watchmaking.
SCORE
4.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 30%
Freshness 22%

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