Consumers are enticed by finger foods that offer a sense of play
Implications - Snack manufacturers are engaging consumers with the introduction of products that emphasize the fun of eating. Whether it's taking a more literal interpretation of the term "finger food", or offering unique, dippable creations, these innovations appeal to foodies who are not only searching for unique flavor, but also unique food forms. Ultimately, this progression highlights the importance of ritual in consumption.
Workshop Question - How can your brand enhance consumer loyalty by creating rituals around its products/services?