Consumers are enticed by finger foods that offer a sense of play
Implications - Snack manufacturers are engaging consumers with the introduction of products that emphasize the fun of eating. Whether it's taking a more literal interpretation of the term "finger food", or offering unique, dippable creations, these innovations appeal to foodies who are not only searching for unique flavor, but also unique food forms. Ultimately, this progression highlights the importance of ritual in consumption.
Workshop Question - How can your brand enhance consumer loyalty by creating rituals around its products/services?
Trend Themes
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Interactive and Engaging Eating Experience — More food companies are introducing snacks that are fun to eat and have a playful element.
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Dipping Culture — Products with sauces or dips are becoming more prominent in food industry.
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On-the-go Snacks — Packaging and convenience of snacks are being improved for single consumers who are always on the move.
Industry Implications
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Food and Beverage — Companies are developing innovative food products that put an emphasis on interactive physical attributes for consumers.
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Packaging and Printing — Packaging companies are creating novel snack and drink cups that enable comfortable and easy transportation of snacks.
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Technology — The trend of interactive eating could be supported by advanced programs such as digital food ordering systems that personalize snacks and meal kits.
