Einstein Bros. recently expanded its permanent menu to include the new Twist N' Dip Bagel. While some brands have been upgrading their bagels by using colorful dough and decadent ingredients, Einstein Bros. has simply changed the shape of the classic bread-based treat.
The new Twist N' Dip Bagel is a rippable and dippable roll that puts an interactive twist on breakfast. The bagel itself is scored into large pieces that can be torn off into bite-sized segments. Customers can then dip the bagel pieces into schmear for an extra-fun eating experience. Each bagel comes with two types of schmear, so customers can mix and match their favorite flavors.
The new pull-apart bagel is part of an ongoing trend towards food products that give consumers a brand new way to enjoy familiar dishes.
Why This Trend Is Growing
- Interactive Food
- Food brands can innovate by introducing new fun and interactive ways of consuming traditional dishes.
- Revamped Shape
- Food brands can introduce a new twist on traditional food products like bagels by changing their shape.
- Customizable Eating Experience
- Food brands can provide customers with the ability to customize their eating experience by offering different flavors and options for traditional dishes.
Industries Being Reshaped
- Food and Beverage Industry
- Restaurants and food brands can look to add interactive and customizable food products to their menu to enhance customer experience.
- Fast Food Industry
- Fast food chains can innovate by introducing fun and interactive ways of consuming their menu offerings.
- Breakfast Food Industry
- Breakfast food brands can introduce new ways of enjoying traditional breakfast dishes to make mealtime more fun and interactive.
