Category
Fashion
Scaled Restraint
Trend cluster
Category
Empowered
P2P
Female consumers gravitate toward peer-to-peer shopping networks.
4.2
Trend score
Trend
What is the Empowered P2P trend?
Empowered P2P: As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women.
Trend themes
Themes within the Empowered P2P trend
Three behaviours holding the trend together01
P2P Shopping Services
P2P shopping services are a trending way to enable users access items from anywhere in the world easily.
02
Female-Only eCommerce Platforms
Female-only eCommerce platforms are a trend that are empowering women and giving them the freedom to sell and showcase their designs.
03
Beauty Bartering Platforms
Beauty bartering platforms are a trending way to enable the trading of unused beauty products for value.
Industry implications
What the Empowered P2P trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can leverage P2P services and build online marketplaces for customers that seek unique items from multiple locations
For
E-commerce Industry
E-commerce industries can develop female-focused platforms for designers and create a supportive community for women in the industry
For
Beauty and Lifestyle Industry
Beauty and Lifestyle industries can develop platforms to empower users and enable them to swap unused beauty products.
Workshop question
How could your brand create an authentic, community-based image?
Trend signals
Trend signals for Empowered P2P
Trend score 4.2 out of 10, from popularity 73%, activity 46%, freshness 8%.
Popularity73%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Empowered P2P trend
4 featured examples from Feb 25 to Mar 24, 2016CategoryFashion
Beauty Bartering Platforms
'eDivv' is a P2P Marketplace for Unused Beauty Products
The beauty and fashion industry could benefit from eDivv's platform as it provides a new channel for consumers to trade and sell their unused products.
CategorySocial Good
Female-Only eCommerce Platforms
The 'NO SIR' Platform Helps Women Showcase and Sell Their Designs
The rise of female-only eCommerce platforms presents an opportunity for businesses to cater specifically to female designers and consumers.
CategoryBusiness
Social P2P Marketplaces
'Shopee' is a Mobile P2P Marketplace That Can Import Photos from Instagram
Shopee's mobile P2P marketplace is a disruptive force in the e-commerce industry, offering a new way for individuals to buy and sell goods online.
CategoryBusiness
P2P Shopping Services
ShopandBox's Global Shopping Service Helps Users Aquire Items from Anywhere
The e-commerce industry can incorporate P2P shopping services to broaden the range of products available to consumers globally.
